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ADVISORY/Going Once, Going Twice, Gone... Celebrity Bachelor Shakes Up Charity Auction.


News Editors/Assignment Desks

ADVISORY...Thursday (April 29)

NEW YORK--(BUSINESS WIRE)--April 27, 2004

Jason Lewis Jason Lewis may refer to
  • Jason Lewis (actor)
  • Jason Lewis (radio host)
  • Jason Lewis (adventurer)
 (a.k.a. Smith Jerrod from HBO's Sex & The City) & Rose's Cocktail Infusions Will Make One Lucky Person's Dream Come True at The Leukemia & Lymphoma Society's Spring Fling Spring Fling can refer to:
  • Spring Fling (Carnival), an annual celebration held every year at the University of Pennsylvania
  • Spring Fling, 6teen episode
  • Spring Fling, Zoey 101 episode
 

New Yorkers are used to paying $12 for a martini, but how much will they pay for a cosmo mixed by one of the hottest celebrity bachelors? Jason Lewis, best known as Smith Jerrod from HBO's Sex & The City, will auction himself off to be someone's private bartender at The Leukemia and Lymphoma Society's Spring Fling: Bachelor and Bachelorette Auction, thanks to Rose's Cocktail Infusions, a stylish new line of flavored martini mixers.

At The Leukemia & Lymphoma Society's third annual Spring Fling: Bachelor and Bachelorette Auction on April 29th, Rose's Cocktail Infusions will offer auction attendees the chance to "Bring the Bartender Home." The highest bidder HIGHEST BIDDER, contracts. He who, at an auction, offers the greatest price for the property sold.
     2. The highest bidder is entitled to have the article sold at his bid, provided there has been no unfairness on his part.
 will win a private Rose's Cocktail Infusions cocktail hour, to be held later that night, with Lewis as their personal bartender, followed by a Hollywood style girls' night in for themselves and 3 friends. The bachelor and bachelorette auction will also consist of 25 eligible New Yorkers, including Kwame Jackson Kwame Jackson of New York, New York, was one of the two final candidates on Donald Trump's American television reality series The Apprentice. His second place finish was due to his failure to competently deal with Omarosa Manigault-Stallworth, a fellow contestant selected  from NBC's The Apprentice and Alex Michel Alex Michel (born August 10, 1970) is an American businessman, producer, and television personality, best known for the role in The Bachelor during its premiere season.

Alex was born in Charlottesville, Virginia, but has lived all over the U.S.
, the original bachelor on ABC's reality TV series The Bachelor. All funds raised throughout the night will go towards The Leukemia & Lymphoma Society, including a special fundraising initiative by Rose's Cocktail Infusions to donate $1 towards The Society for every martini mixed that night.

"I am so excited to be a part of such a good cause thanks to Rose's Cocktail Infusions supporting The Leukemia & Lymphoma Society," said Lewis.

Launching nationwide in April, Rose's Cocktail Infusions are available in three flavors, Cranberry Twist, Blue Raspberry For the R&B singer named Blue Raspberry, see .

Blue raspberry is a common flavor for syrups, candies, and other food items, and contrary to belief is a real fruit.
 and Sour Apple, and add sophisticated flair and creativity to your at home entertaining. Their simple, one-to-one recipes make it fun and easy to make stylish cocktails that taste as good as a bartender's. Packaged in unique, wavy-shaped glass bottles, Rose's Cocktail Infusions are as good to look at as they are to drink. They retail for $4.99 each and are available in liquor and grocery stores nationwide.

Set to take place at 6:30 pm on April 29th at Plaid in NYC NYC
abbr.
New York City


NYC New York City
, Rose's Cocktail Infusions is the title sponsor of The Leukemia & Lymphoma Society's Spring Fling: The Bachelor & Bachelorette Auction. Lewis' involvement in the auction is designed to bring Rose's Cocktail Infusions' ad campaign to life by encouraging consumers to "Bring the Bartender Home." The auction is being hosted by Emily Frances Emily Frances is the Emmy Award-winning),[1] Entertainment Anchor for "The CW11 Morning News," the weekday news program seen on Tribune Broadcasting's CW Television Network Affiliate, WPIX Channel 11 (The CW11).  of the WB11 Morning News and Alex Michel. Tickets are $85 and are available on www.ticketweb.com (search for "Spring Fling"). Tickets proceeds will benefit The Leukemia & Lymphoma Society.

"We are so thankful to Rose's Cocktail Infusions and Jason Lewis for their support," said Donna Canzano, Campaign Manager for The Leukemia & Lymphoma Society. "With an estimated 680,000 Americans presently living with leukemia, lymphoma or myeloma myeloma /my·elo·ma/ (mi?e-lo´mah) a tumor composed of cells of the type normally found in the bone marrow.

giant cell myeloma  see under tumor (1).
, annual chapter events such as the Spring Fling: The Bachelor & Bachelorette Auction help to raise awareness and funds for blood cancer research, patient aid and education."

With his natural charisma, innate acting ability and brooding good looks, Jason Lewis brought needed heat to the final season of Sex and the City. In 19 of the 20 episodes this past season, Lewis portrayed the new love interest of Samantha Jones (Kim Cattrall), becoming integral to a series-culminating storyline with just the right mix of comedy, drama and sexual tension.

About Rose's Cocktail Infusions

Rose's Cocktail Infusions, a stylish new line of flavored martini mixers - available in Cranberry Twist, Blue Raspberry and Sour Apple, is one of a family of mixers manufactured by Mott's LLP LLP - Lower Layer Protocol , a division of Cadbury Schweppes. Other brands in Mott's leading mixers portfolio include Rose's Lime Juice Rose's lime juice, often known simply as "Rose's", is a brand of sweetened lime juice used in mixed drinks, most notably the Gimlet. It is made by the British company L. Rose & Co. (founded 1865), and distributed by Mott's in the United States. , Grenadine grenadine: see pomegranate.  & Triple Sec, the Mr. & Mrs. T line of mixers, Holland House cocktail mixers and Margaritaville Margarita Mix. Rose's is the number one brand of lime juice and grenadine. Mott's is also the leading producer of branded applesauce and juice. For more information please visit the website: www.motts.com.

About Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society is the fastest-growing voluntary health organization with a nationwide presence. The Society's mission is to cure leukemia, lymphoma, Hodgkin's disease Hodgkin's disease, a type of cancer of the lymphatic system. First identified in 1832 in England by Thomas Hodgkin, it is a type of malignant lymphoma. Incidence peaks in young adults and the elderly.  and myeloma and to improve the quality of life of patients and their families. Since its founding in 1949, the Society has provided more than $358 million for research specifically targeting blood-related cancers. For additional information, contact the Society at 800-955-4572 or visit www.leukemia-lymphoma.org.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 27, 2004
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