ADVISORY/Get a Sneak Peak Inside the Coca-Cola Company's New Ad Campaign.

News/Assignment Editors

ADVISORY... for Sunday (April 22)

www.coca-colamediacentre.com

      WHAT: The Coca-Cola Company is inviting reporters to visit an
        online media room featuring information about the Company's
        newest ad campaign, "Life Tastes Good," scheduled to roll out
        beginning April 22. The site provides a sneak peak at some of
        the ads as well as information on the creative direction and
        business objectives of the campaign.


      WHAT YOU WILL SEE:

      --  Streaming video of "Long Island Railroad," a 30-second ad from
        the Company's new "Life Tastes Good" ad campaign.

      --  A press release, fact sheet and Q&A.

      --  A white paper on The Coca-Cola Company's advertising history
        and an interactive timeline.

      --  Video stills from several of the new "Life Tastes Good"
        television spots.

      WEBSITE INFORMATION: Click to: www.coca-colamediacentre.com

      For more information or to request a hard copy of the media kit,
contact Kelly Brooks at 404/676-1055.