ADVISORY/Forrester Research and Information Resources, Inc. Event Media Alert.

Business Editors

ADVISORY...for (Sept. 26-27)

--(BUSINESS WIRE)

WHO:    Forrester Research analysts, Information Resources, Inc.
        (IRI) senior executives, consumer package goods (CPG)
        manufacturers, and retailers responsible for marketing and
        selling CPG products, both online and offline, will converge
        for a two-day Summit in Chicago. This Summit will teach senior
        brand managers and Internet executives how to integrate
        Internet initiatives into a brand's marketing mix, establish
        new channel relationships while maintaining traditional
        channel relationships, and reorganize to leverage the
        Internet.

        Speakers include:

          --  Daniel Sherr, Executive Vice President, e.Ventures Team,
            Information Resources, Inc.

          --  Rob Rubin, Director, Forrester Research

          --  Philip Kotler, S.C. Johnson Distinguished Professor of
            International Marketing, Northwestern University

          --  Jim Nail, Senior Analyst, Forrester Research

          --  Deborah Pine, Partner and Co-founder, PreVision Marketing

          --  Ekatarina O. Walsh, Ph.D., Senior Analyst, Forrester
            Research

          --  Lana Busignani, Senior Vice President, e.Ventures Team,
            Information Resources, Inc.

WHEN:   September 26-27, 2000

WHERE:  Hilton Chicago & Towers
        Phone: [phone]

For complete event and registration information, visit
www.forrester.com/ER/Events/Upcoming/Overview/1,1550,274,FF.html

NEWS:   Forrester and IRI will release findings from a field
        study of IRI's Shopper's Hotline Panel(R) based on Forrester's
        Technographics(R) segmentation. Findings will reveal how
        shopping behavior is related to technology adoption and usage,
        as well as how this behavior relates to the Internet.

WHAT:   Forrester Research Netquity(TM)Summit: "The Death Of
        Marketing As We Know It?"

          Several Forrester analysts and senior executives from IRI will
        be on hand for discussions and to answer attendees' questions.

        Learn more about:

          --  How the Internet will change CPG marketing practices and
            when.

          --  How the Internet will change consumers' online and offline
            shopping and buying habits.

          --  What skills and organizational changes CPG marketers will
            need.

          --  The best metrics to use to determine the return on
            investment (ROI) for online initiatives.

          --  The relationship between the Internet and grocery
            purchasing derived from a 5,000-person survey.

MEDIA:  To register for the event, please provide your complete
        contact information to:

                  Jeff Thiede
                  Information Resources, Inc.
                  [e-mail]
                  312/474-3227

  Seating is limited. Please R.S.V.P. by Friday, September 22, 2000.

Forrester and Technographics are registered trademarks of Forrester Research, Inc. Netquity is a trademark of Forrester Research, Inc. Shoppers Hotline Consumer Panel is a registered trademark of Information Resources, Inc.