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ADVISORY/Forrester Research Technology Leadership Forum.


Business Editors/High-Tech Writers

ADVISORY...for Sunday-Tuesday (Feb. 23-25)

--(BUSINESS WIRE)--Forrester Research (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:FORR FORR Friends of the Russian River
FORR Freedom of the Road Riders (Motorcyclists)
FORR Flight Operations Readiness Review
)

WHAT:   Forrester Research Technology Leadership Forum, "Organic IT:
        The Next Computing Revolution"

        Today's infrastructure is expensive, not scalable, and fails
        to meet IT and business demands -- with IT battling for
        control and business users fighting to make technology work
        for them. Akin to the client/server shift predicted by
        Forrester 15 years ago, key technology trends have already
        begun to create a new corporate technology revolution
        Forrester calls "Organic IT." Unlike the rip-and-replace
        nature of client/server, Organic IT will enable firms to
        squeeze 50% more value from sunk technology investments inside
        their datacenter over the next five to 10 years while
        satisfying both IT and business camps through a more
        efficient, flexible, and responsive computing infrastructure.

        Key Takeaways:

        This two-day Forum will demonstrate how Organic IT will help
        firms achieve higher infrastructure utilization within their
        datacenter, dramatically increase labor efficiency, and gain
        greater technology responsiveness to business needs. Business
        and technology strategists will learn:

        --  Why Organic IT represents the biggest architectural
            overhaul since client/server and how it will impact future
            investments in software, storage, servers, and networks.
        --  How Organic IT will address the needs of both IT and
            business executives, improving infrastructure performance
            while dramatically lowering costs.
        --  How to prepare for the Organic IT revolution, which
            emerging technologies will shape it, and which vendors
            will survive.

WHEN: February 23-25, 2003
      February 23, 6:00-8:00 p.m.       Registration and Technology
                                        Showcase Reception
      February 24, 8:30 a.m.-4:00 p.m.  Speaker Presentations
      February 25, 8:30 a.m.-12:50 p.m. Speaker Presentations

WHO:    Featured speakers include:
        --  Russell L. Holt, Vice President, Enterprise Systems Group,
            Dell Computer Corp.
        --  Steven A. Mills, Senior Vice President and Group
            Executive, Software Group, IBM Corp.
        --  Patrick Gelsinger, Vice President and Chief Technology
            Officer, Intel Corp.
        --  Douglas Frederick, EVP, Operations Solutions, EDS
        --  Bruce Claflin, President and CEO, 3Com Corp.
        --  Margie Farber, Senior Vice President, Business Area
            Services, Freddie Mac
        --  Stephen N. David, Chief Information Officer and
            Business-to-Business Officer, The Proctor & Gamble Co.

        Featured Forrester analysts include:
        --  Christopher Mines, Group Director
        --  Charles Rutstein, Research Director
        --  Laura Koetzle, Analyst
        --  Joshua Walker, Research Director
        --  Galen Schreck, Analyst

WHERE:  The Phoenician
        6000 East Camelback Road
        Scottsdale, AZ 85251
        Phone: +1 480/941-8200

        For complete Event information, please visit:
        http://www.forrester.com/Events/Overview/0,5158,532,00.html

        If you are not a member of the press and you cannot attend
        this Event, please call Forrester at +1 617/613-5905 for more
        information on an Event Webcast.

MEDIA:  Seating is limited. RSVP by Friday, February 14, 2003.
        To request interviews and register for the Event, please
        provide your full contact information to:
        Tina Murphy
        Manager, Public Relations
        Forrester Research
        tmurphy@forrester.com
        +1 617/613-6032
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 17, 2002
Words:467
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