ADVISORY/Forrester Research Consumer Forum.

Business Editors/High-Tech Writers

ADVISORY...for Sunday-Tuesday (Sept. 21-23)

--(BUSINESS WIRE)

WHAT:   Forrester Research Consumer Forum, "Building A World-Class
        Multichannel Customer Experience"

        The 2003 Forrester Consumer Forum will focus on what is
        fast-becoming the most important differentiator for
        consumer-facing companies -- the customer experience.
        Businesses must focus on creating successful multichannel
        customer experiences -- offline, online, and across channels
        in an effort to win and retain customers. Retailers, for
        instance, can't win the price game against discount retailers
        like Wal-Mart in today's competitive market. They must set
        themselves apart by integrating seamless multichannel
        offerings that enhance consumers' shopping experiences.

        Join Forrester, media and eCommerce mogul Barry Diller, and
        industry leaders from Amazon.com, ESPN, Fidelity, Origins,
        JetBlue, Dow Jones, Best Buy, and DDB Worldwide to learn how
        today's leaders are effectively maximizing the multichannel
        customer experience.

        Key Takeaways:
        This two-day Event will teach companies how to extend brands
        across digital and physical channels, reinvent product design
        to meet the needs of ever-demanding consumers, and use new
        technologies to enhance the customer experience. Attendees
        will learn:
        -- How consumers think and behave differently in a connected
           universe.
        -- What elements of the customer experience are most important
           to multichannel consumers.
        -- How new devices and technologies -- such as home
           networking, broadband, devices, and peer-to-peer networks
           -- will change customer experiences in the next five years
           and how companies should prepare.

WHEN:   September 21-23, 2003

WHERE:  Grand Hyatt New York
        Park Avenue at Grand Central
        New York, NY

WHO:    Featured speakers and panelists include:
        --  Barry Diller, Chairman and CEO, InterActiveCorp
        --  Tim Brown, President and CEO, IDEO
        --  Mark Shapiro, Executive Vice President, Programming and
            Production, ESPN
        --  L. Gordon Crovitz, Senior Vice President; President,
            Electronic Publishing, Dow Jones & Company
        --  Mark V. Stabingas, Vice President, Worldwide Business
            Development and Service Sales, Amazon.com
        --  Lynne Greene, President, Origins Natural Resources
        --  Keith Reinhard, Chairman, DDB Worldwide
        --  Frederick S. Leichter, SVP, Fidelity Electronic Business,
            Fidelity Investments
        --  Dennis M. Shockro, Vice President, Information Systems,
            Yankee Candle Company
        --  Joan Broughton, Vice President, Multi-Channel Programs,
            REI
        --  Rick Mandler, Vice President and General Manager, Walt
            Disney Internet Group & ABC's Enhanced TV, Walt Disney
            Company
        --  Lakish Hatalkar, Emerging Media Strategist, Procter &
            Gamble
        --  Omar Rodriguez, Vice President, Worldwide Director,
            Integrated Communications, Coca-Cola
        --  Amy Curtis-McIntyre, Vice President, Marketing, JetBlue
            Airways
        --  Scott A. Key, Senior Director, Marketing, Gap Inc. Direct,
            Gap Inc.
        --  Colette Courtion, Director, Starbucks Interactive,
            Starbucks Corporation
        --  Chris Colburn, Vice President, Interaction Design, R/GA
        --  Barry Judge, Vice President, Consumer and Brand Marketing,
            Best Buy
        --  Jim Garrity, Executive Vice President and Chief Marketing
            Officer, Wachovia
        --  Charlie Tarzian, CEO, Euro RSCG Circle

        Featured Forrester analysts include:
        --  Chris Charron, Group Director
        --  James L. McQuivey, Group Director
        --  Paul Sonderegger, Principal Analyst
        --  Harley Manning, Principal Analyst
        --  Kate Delhagen, Research Director
        --  Charlene Li, Principal Analyst
        --  Bob Chatham, Principal Analyst
        --  Jim Nail, Senior Analyst
        --  Christopher M. Kelley, Analyst
        --  Josh Bernoff, Principal Analyst
        --  Mark Dixon Bunger, Senior Analyst
        --  Carrie A. Johnson, Senior Analyst
        --  Christine Spivey Overby, Senior Analyst
        --  Henry H. Harteveldt, Principal Analyst

        For complete Event information, please visit:
        http://www.forrester.com/Events/Overview/0,5158,542,00.html

    Event Schedule:
    September 21, 5:00-7:00 p.m.         Technology Showcase Reception
    September 22, 8:00-9:00 a.m.         Registration
    September 22, 9:00 a.m.-5:45 p.m.    Speaker Presentations
    September 23, 8:30 a.m.-12:15 p.m.   Speaker Presentations

    Day One
    --  Keynote sessions from Forrester analysts and industry leaders

    Day Two
    Sessions occur in three concurrent tracks.
    --  Design Track: Optimizing spending on customer experience
        initiatives
    --  Marketing Track: Best practices for integrating marketing
        across channels to maximize response
    --  Selling Track: Best practices for converting prospects into
        buyers across channels

    If you are not a member of the press and you cannot attend this
    Event, please call Forrester at +1 888/343-6786 for more
    information on an Event Webcast.

MEDIA:  Seating is limited. RSVP by Wednesday, September 17, 2003. To
        request interviews and register for the Event, please provide
        your full contact information to:

        Erica Cantwell
        Senior Specialist, Public Relations
        Forrester Research
        [e-mail]
        +1 617/613-5713