ADVISORY/Ford Blue Oval Certified Dealers, Jamie Lee Curtis and National Center for Missing & Exploited Children Launch National `'Commitment to Kids Campaign''.News and Assignment Editors ADVISORY...for Thursday Thursday: see week. (April 12) NEW YORK--(BUSINESS WIRE)--April 12, 2001 Ford Blue Oval Certified See certification. dealers are teaming up with actress and best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best children's author Jamie Lee Curtis  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. and the National
Center for Missing & Exploited Children (NCMEC NCMEC National Center for Missing & Exploited ChildrenNCMEC National Concrete and Masonry Engineering Conference ) in a nationwide effort to keep kids safe -- through an I.D. and thumbprinting thumbprinting /thumb·print·ing/ (thum´print-ing) a radiographic sign appearing as smooth indentations on the barium-filled colon, as though made by depression with the thumb. campaign. Starting May 25 -- National Missing Children's Day Children's Day is a holiday in many countries around the world. International Children's Day The International Children's Day (ICD) is celebrated in numerous countries, usually (but not always) on June 1 each year. -- Blue Oval Certified dealers nationwide are providing free I.D. kits to children of all ages in the "Commitment to Kids" campaign. The FBI estimates that approximately 85 to 90% of missing persons are juveniles. Last year about 750,000 juveniles were reported missing, which averages out to 2,100 missing kids each day
VISUALS: Ford and Jamie Lee Curtis kick off the "Commitment to Kids"
campaign from the New York Auto Show Thursday, April 12.
B-roll includes:
-- Thumbprinting kids at the New York Auto Show
-- Soundbites from Jim O'Connor, president of Ford
Division and Ford Motor Co. vice president; Jamie Lee
Curtis; John Walsh, founder of NCMEC; Ernie Allen,
NCMEC president and CEO; Abby Potash, parent whose
missing son was found through NCMEC
-- Behind-the-scenes footage of the "Commitment to Kids"
PSA shoot featuring Jamie Lee Curtis
-- The NCMEC's computer database of missing children;
computerized age-enhancement capabilities; cyber
tipline online reporting form
WHEN: Thursday, April 12, 8:30 a.m. ET at the Ford Booth, Level 3
Satellite B-roll Feed No.1: 1300-1315 (ET)
(1 p.m. ET/10 a.m. PT) Telstar 6C/9 Downlink Freq: Vertical
down 3880
Satellite B-roll Feed No.2: 1600-1615 (ET)
(4 p.m. ET/1 p.m. PT) Telstar 5C/16 Downlink Freq: Horiz
down 4020
Audio for both feeds is 6.2, 6.8 MHZ
CONTACTS: Susan Krusel
Ford Motor Co.
Pager: 888/467-3673
Kristin Scheithauer
Hill and Knowlton
949/223-2326
NOTE: Media members who need press credentials should proceed to the
Jacob Javits Convention Center, Media Center, Lower Level, where Ford
representatives will be outside room C103.
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