ADVISORY/Florida Direct Marketing Association Hosts ``World's Best Known Copywriter''; Herschell Gordon Lewis is Featured Luncheon Speaker on February 19th.Business Editors and Marketing/Advertising Writers ADVISORY...for Thursday (Feb. 19) BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--Feb. 5, 2004 "Your Car and Your Marketing Message Won't Run On Plain Water" is the February 19th topic of a presentation by the internationally renowned direct marketing copywriter Herschell Gordon Lewis. The luncheon meeting will be held at the Westin Hotel on Cypress Creek and I-95 in Fort Lauderdale Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. . Advance registration is $35 for members and $45 for non-members. The meeting is open to the public. Interested parties can register by calling 800-273-8703 or visiting http://www.fdma.org. Mr. Lewis is acclaimed as a major authority in both general advertising and direct marketing. He was inducted into The Direct Marketing Association Hall of Fame, the highest professional honor in direct and interactive marketing, on October 14, 2003. Mr. Lewis is the principal of Lewis Enterprises, a direct response consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a headquartered in Fort Lauderdale, FL. Prior to that he served for 25 years as chairman of the full-service international direct marketing agency Communicomp, a division of True North Diversified Companies diversified company A company engaged in varied business operations not directly related to one another. A diversified company is less likely to suffer either a collapse or a spectacular gain in earnings compared with a firm concentrating its operations in a . He began his career in direct marketing after an early career in the movie business where he directed 37 films and produced 22 movies. In the early 1970s Lewis left the movie business and became a direct-mail consultant. He has since written and marketed numerous books on topics including copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. , direct and interactive marketing strategies, selling to the mature market, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . His books include "Copywriting Secrets and Tactics" (Dartnell); "Direct Marketing Strategies and Tactics" (Dartnell); and "Big Profits from Small Budget Advertising" (Dartnell). For 200 consecutive issues Mr. Lewis wrote the monthly feature "Creative Strategies" for Direct Marketing Magazine, He currently writes "Better Letters" for Selling Newsletter, "Curmudgeon-at-Large" for Direct, "The Last Word" for 1to1 Direct, and is the copy columnist for Catalog Age. Further details about Mr. Lewis are available at: http://herschellgordonlewis.com. About the Direct Marketing Association Florida Chapter The DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. Florida Chapter has over 150 members, including catalogers, Internet retailers, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. providers, publishers, book and music clubs and retail stores. Advance registration fees are $35 for members and $45 for non-members, including lunch. Visit http://www.fdma.org or call 1-800-273-8703 to register. |
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