ADVISORY/Florida Direct Marketing Association Hosts ``DM Summit 2004''; Speakers from Yankelovich and Visa Share Secrets of High Performance Marketing.Business Editors & Marketing/Advertising Writers ADVISORY...for Thursday (April 22) BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--March 29, 2004 What can a marketer do to make a sales pitch and not risk consumer backlash or regulatory wrath? The Direct Marketing Association Florida Chapter will present the answers in an unsurpassed day of education and insight on Thursday, April 22nd. Seasoned veterans and beginning marketers alike will discover new ways to reach customers with increased response rates. National speakers from The COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see Group, Visa International, Yankelovich & Partners and Socketware, among others, will provide attendees with insight on the latest marketing techniques. This is the FDMA's biggest event of the year, drawing marketers from across the state and industry lines. Savvy professionals will pick up tips just by rubbing elbows with leading direct mailers direct mail n. Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors. di·rect , internet marketers, printers and others key to direct marketing campaigns. Student winners of the Betty Kaufman Scholarship Fund will be announced at the DM Summit luncheon. Winners will each receive a $500 scholarship toward their marketing or communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. . The day will be capped off with a drawing for a free campaign consultation, bringing five of South Florida's sharpest marketers together for a 2-hour session with a lucky session attendee at the time and location of their choosing. This give-away is valued at well over $1,500. DM Summit 2004 will be held on Thursday, April 22nd at the Westin Hotel on Cypress Creek and I-95 in Fort Lauderdale Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. from 8:00 a.m. to 2:00 p.m. Advance registration is $99 for members and $129 for non-members. Exhibit tables are available for $150 members, $300 non-members. The meeting is open to the public. Interested parties can register by calling 800-273-8703 or visiting http://www.fdma.org. Further details about DM Summit are available at: http://www.fdma.org. About the Direct Marketing Association Florida Chapter The DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. Florida Chapter has over 150 members, including catalogers, Internet retailers, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. providers, publishers, book and music clubs and retail stores. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion