ADVISORY/Fisher-Price Launch Toddlers' Interactive Learning Toy With Microsoft Smart Technology; Intelli-Table Debuts at FAO Schwarz Bringing Imbedded Technology to Babies.Entertainment Editors ADVISORY ... JUNE 29, 2000 (THURSDAY) NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com --(BUSINESS WIRE)--June 28, 2000 WHO/WHAT: The Intelli-Table(TM), Fisher-Price's new interactive learning toy for babies (as young as 9 month old!), is the first toy to bring "imbedded imbedded, adj See embedded. technology" to children's learning with Microsoft Smart Technology. Renowned developmental psychologist, Erik Strommen, Ph.D., who developed the product while at Microsoft, will conduct an open mike "Q&A" from the Seattle FAO FAO, n See Food and Agriculture Organization. Schwarz via satellite with the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of FAO. Fisher-Price's resident expert and researcher in the field of early childhood education, Kathleen Alfano, Ph.D. will treat FAO Schwarz visitors in New York with an Intelli-Table "play group." WHEN: New York: Thursday, June 29, 2000, 12:00 PM EST EST electroshock therapy. EST abbr. electroshock therapy Seattle: Thursday, June 29, 2000, 9:00 AM PT PHOTO/INTERVIEW OPPORTUNITIES: Erik Strommen, Ph.D., former Microsoft Developer Kathleen Alfano, Ph.D., Manager, Child Research, Fisher-Price WHERE: FAO Schwarz New York FAO Schwarz Seattle 767 Fifth Avenue, New York 1420 Fifth Avenue, Seattle ADDITIONAL BACKGROUND: The "imbedded technology" that has been utilized in products to improve adult productivity, such as hand held computers, is now bringing greater depth of content and interaction to children's toys, such as the Intelli- Table. The Intelli-Table was designed to reinvent re·in·vent tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents 1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" interactive learning for toddlers and young children (9 months to three-years-old) by emphasizing open-ended creative play, discovery and exploration rather than repetitive, rote rote 1 n. 1. A memorizing process using routine or repetition, often without full attention or comprehension: learn by rote. 2. Mechanical routine. learning. The Smart Technology provides children with a self-directed way to learn - allowing them to find new challenges at their own pace, as they grow and inspiring a child to want to learn more. CONTACTS: New York: Amy Friedland/Sheri Wachenheim Freeman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 212/489-8585 Seattle: Sue Jelinek Freeman Public Relations 212/489-8585 or 973/650-4194 (cellular) GREAT VISUALS/PHOTO & INTERVIEW OPPORTUNITIES Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.062800/bb6 |
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