ADVISORY/First Gubernatorial Debate Opens NCM EXPO - Nation's Largest Ethnic Media Gathering.

News/Assignment Editors

NCM EXPO & Awards 2002

ADVISORY...for Tuesday (Sept. 17)

--(BUSINESS WIRE)

WHAT: New California Media (NCM) EXPO & Awards 2002. America's most diverse media network hosts the largest gathering of multi-ethnic media in the country. Highlights include: -- First debate of the Gubernatorial season -- between Republic Party candidate Bill Simon and Green Party candidate Peter Miguel Camejo. Co-sponsored by the Greenlining Institute. -- Workshops on topics that range from the Multi-lingual Polls that are giving a voice to the audiences of ethnic media, to a session on what terms leaders are trying out to replace "ethnic," "minority" and "multicultural" to reflect the new demographics. -- Gala celebration of only multi-lingual media awards competition The EXPO will showcase a "who's who" of ethnic media together with advertisers, multicultural marketers, ad agency and PR executives, mainstream media representatives, civic leaders, academicians and pollsters, Foundation and nonprofit directors. WHO: NCM is an association of more than 400 print, broadcast and online ethnic media organizations founded in 1996 by the non-profit Pacific News Service. NCM's goal is to raise the visibility of ethnic media, expand its access to the advertising dollar and promote an inter-ethnic editorial exchange. DATES: Tuesday, Sept. 17 - Gubernatorial Debate at 2p.m., NCM Roundtable with New California Assembly Leaders at 4 p.m., and Reception & Awards Banquet at 6-10 p.m. Wednesday, Sept. 18 - EXPO: Opening General Session, 9 a.m., Exhibits, General Sessions, Workshops, 10 a.m.-6p.m. WHERE: The Beverly Hilton Hotel, 9876 Wilshire Blvd., Beverly Hills