ADVISORY/Feeling Lumpy? Forget Jogging, Aerobics and Pilates...Just Go to SportsFest!

Sports Editors/News Editors/Business Editors/Assignment Desks

ADVISORY...for Saturday (Sept. 27)

--(BUSINESS WIRE)

SportsFest is One Week Away! Don't Miss this Chance to Get Outside

and Enjoy a Beautiful Fall Day in Greenville 

WHAT:   SportsFest 2003 is Greenville's only interactive sports and
        gaming event, and the day will be chock full of activities,
        including a rock climbing wall, bouncy boxing, bouncy
        jousting, radar speed cage, double basketball, local vendors,
        and food and beverages. SportsFest is the perfect opportunity
        for everyone to get outdoors and see amazing bike stunts,
        challenge friends at interactive games, learn about new sports
        equipment, or just hang out and enjoy the beer garden.

        Don't miss King Bikes (www.kingbikes.com), a popular stunt
        biking show that's become a major attraction at events around
        the US, including the North Carolina State Fair. This famous
        stunt team will perform 3 times during SportsFest--1pm, 3pm,
        and 5pm!

        Bouncy boxing and bikes aren't your thing? Then how about
        bands and beverages? The Magic Pipers (www.magicpipers.com)
        will take the stage Saturday afternoon from 4-5pm and then
        again from 5:30-7pm to fill the air with fun tunes ranging
        from "Stayin' Alive" to "Margaritaville." And did we mention
        the beer garden?

        And there's even a SportsFest raffle! All attendees are
        encouraged to enter. Prizes include: an Eastern BMX Bike;
        a certificate for a free bike Tune-up; a doggie gift
        basket and stay-over from the Hoffman Haus; a $50 gift
        certificate and t-shirt from Fusion Surf & Skate; and a
        one-year subscription to Alpinist - an adventure climbing
        magazine.

WHEN:   Saturday, September 27th 2003, 11am-7pm. Free Clif Bars for
        the first 200 folks through the entrance! Rain or Shine!

WHERE:  The Greenville Convention Center Parking Lot located at 303
        SW Greenville Blvd--at the intersection of Greenville Blvd and
        Hooker Road, next to the Hilton

WHY:    Because tickets are only $7 ($5 if you bring canned cat/dog
        food, cat litter, or wear a team jersey--any team) and that
        price includes all the games, stunts, and music! Because being
        outdoors is FUN for EVERYONE.

        And especially because a portion of EVENT PROCEEDS BENEFIT THE
        PITT COUNTY SPCA (www.pittspca.com)!

WHO:    SportsFest Sponsors and Exhibitors include: Christinne's, HOT
        96 and 103.7, The Mixer, Saturn, SPCA, Spokes Bike Shop, the
        Sports Connection, and the ViQuest Center. You can get advance
        tickets for a discounted price of $5 at Spokes Bike Shop on
        Greenville Blvd across from the Red Roof Inn until Friday
        September 26. Further information may be obtained by visiting
        The SportsFest website at www.thesportsfest.com or calling
        866-237-7583.

        SportsFest 2003 is an event produced by Hats Off, an events
        and communications firm dedicated to creating fun community
        events that benefit local non-profits. For more information,
        please see www.hatsoff.net.