ADVISORY/Factiva Media Visibility Index Tracks Media Mentions of the Democratic Presidential Candidates for Week Ending February 22, 2004.Business Editors/Political Writers ADVISORY...for Monday (Feb. 23) --(BUSINESS WIRE) John Kerry Continues to Gain Ink as He Acquires Delegates from Fallen Competitors
WHAT: The Factiva Media Visibility Index(SM) provides a
quantitative snapshot of the media's most widely covered
people, places, events or companies within a given time frame.
From January 2004 through the Democratic National Convention
in July 2004, the Factiva Media Visibility Index will track
the number of weekly media mentions garnered by each of the
candidates competing to be the Democratic Party's nominee for
the 2004 Presidential election.
Compiled by Factiva(R), a Dow Jones and Reuters Company, the
Factiva Media Visibility Index enables the media to see an
accurate snapshot of the subject being covered. The search
method weeds out the extraneous press mentions that are not
timely or are irrelevant to the searched subject. The Factiva
Media Visibility Index specifically searches the most
influential news and business newspapers and magazines in the
United States.
Here is how the candidates fared from a media perspective
during the week ending February 22, 2004:
John Kerry - 2386 media mentions
John Edwards - 1373 media mentions
Dennis Kucinich - 414 media mentions
Al Sharpton - 374 media mentions
Please email jason.ripper@factiva.com or visit Factiva's Web
site at http://www.factiva.com to view a graphic of the above
information.
WHEN: The next Factiva Media Visibility Index pertaining to the
Democratic Presidential Candidates will be released on
March 1, 2004.
To learn more about the Factiva Media Visibility Index
methodology or how it can enrich your publication, contact:
Jason Ripper
Factiva
908-246-2913
jason.ripper@factiva.com
Jessica Schweitzer
Hill & Knowlton
212-885-0388
jessica.schweitzer@hillandknowlton.com
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