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ADVISORY/FREE Web Seminar, 'The Last Mile: When is a Product Really Launched'; Product Managers and Marketers Encouraged to Attend Virtually November 7th.


News/Assignment Editors

ADVISORY...for Wednesday (Nov. 7)

--(BUSINESS WIRE)

Organizations make huge investments in product launches and the failure of a launch can be devastating dev·as·tate  
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.

2. To overwhelm; confound; stun: was devastated by the rude remark.
. Learn the most important detail organizations commonly overlook when launching a product and why it often leads to lackluster lack·lus·ter  
adj.
Lacking brightness, luster, or vitality; dull. See Synonyms at dull.

Adj. 1. lackluster - lacking brilliance or vitality; "a dull lackluster life"; "a lusterless performance"
 performance no matter how much marketing muscle is applied. This course examines the anatomy anatomy (ənăt`əmē), branch of biology concerned with the study of body structure of various organisms, including humans. Comparative anatomy is concerned with the structural differences of plant and animal forms.  of a product launch and the flawed flaw 1  
n.
1. An imperfection, often concealed, that impairs soundness: a flaw in the crystal that caused it to shatter. See Synonyms at blemish.

2.
 thinking that afflicts most organizations when preparing for a launch. This course challenges marketers to `rethink' the real launch and strategically address communication challenges before its too late.

        WHO: Hosted by Knowledge Anywhere and Centra

        WHAT: FREE Web seminar

        WHEN: Wednesday, November 7th
              12:00 p.m. - 1:00 p.m. PST

        WHERE: Register and receive email reminder prior to event at,
            http://www.knowledgeanywhere.com/seminar/register.cfm


About Knowledge Anywhere

Founded in 1998, Knowledge Anywhere, Inc. has become the fastest e-learning solution provider in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , specializing in the rapid deployment of ready-to-use web-based learning solutions for corporations. Knowledge Anywhere uses innovative technology to tailor a broad variety of learning offerings in the form of Customer Specific Solutions, Virtual Classrooms and Knowledge Systems that facilitate the delivery of company knowledge, employee instruction and product training for employees via the web. Headquartered in Bellevue, Washington Bellevue is a rapidly growing city in King County, Washington, U.S., across Lake Washington from Seattle. Long known as a suburb or satellite city of Seattle,[1] it is now categorized as an edge city or a boomburb. , Knowledge Anywhere's clients include, AT&T Wireless, Microsoft, Corp., Allegiance Healthcare Corporation, Dade Behring International and CarToys, Inc. For more information, please visit our website: www.knowledgeanywhere.com, or view our showcase, www.knowledgeanywhere.com/showcase.cfm
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 1, 2001
Words:250
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