ADVISORY/FDNY Fire Zone at the 2003 International Licensing Show; 'A Noble BRAND Supports a Worthwhile Cause'.

Business Editors

ADVISORY...for Tuesday (June 10)

Licensing 2003

--(BUSINESS WIRE)

WHAT:      "Meet & Greet" at the FDNY Fire Zone Booth

WHO:        2004 FDNY Calendar models, Stephen Ruzow, Honorary Fire
            Commissioner and Vice Chairman of the FDNY Fire Safety
            Education Fund, Marjorie Morris, Director of Licensing,
            FDNY Fire Safety Education Fund, FDNY Official Mascot,
            "Hot Dog" and Fisher Price action hero Billy Blazes

WHY:        Come see the exciting, brand new 75' Tower Ladder
            transformed into a Fire Zone boutique showcasing FDNY
            licensed product. See the new NASCAR racecar lauding the
            pride of New York City, the FDNY. Fielded by driver Robby
            Gordon, Richard Childress Racing, and the No. 31 Cingular
            Wireless team. This gorgeous Chevrolet Monte Carlo debuts
            in August at Watkins Glen International and proudly bears
            the mark of New York's Bravest and the Special Olympics.

            The FDNY licensing program has had a banner year expanding
            its product variety and markets.

            All of the royalties from the sale of FDNY Fire Zone
            products benefit the FDNY Fire Safety Education Fund, the
            Department's non-profit foundation. The Fund supports the
            FDNY to serve the public and save lives through fire
            safety education and other joint projects.

WHEN:       Tuesday, June 10th 11:00 a.m.  - 1:00 p.m.

WHERE:      2003 International Licensing Show
            Jacob Javits Convention Center
            Booth #3649 - FDNY Fire Zone