ADVISORY/FDNY Fire Zone at the 2002 International Licensing Show; 'A Noble BRAND Supports a Worthwhile Cause'.

Business Editors

ADVISORY...

--(BUSINESS WIRE)

WHAT:             FDNY Fire Zone Press Conference

WHEN:             Tuesday, June 11th at 1:00 p.m.

WHERE:            International Licensing Show
                  Jacob Javits Convention Center
                  Booth #4135

WHO:              Stephen Ruzow, Board Member of the FDNY
                  Fire Safety Education Fund and Honorary
                  Fire Commissioner, Andrew Guarino,
                  President of the Board of Directors of the
                  Fire Safety Education Fund and Honorary
                  Deputy Chief, and Marjorie Morris, Director
                  of Licensing, will unveil the FDNY
                  Licensing Program and the FDNY Fire Safety
                  Education Fund.

WHY:              The New York City Fire Department has
                  launched an ambitious licensing program
                  with the FDNY Brand. All of the royalties
                  from the sale of FDNY Fire Zone products
                  benefit the FDNY Fire Safety Education
                  Fund, the Department's non-profit
                  foundation. The Fund supports fire safety
                  public education and outreach programs and
                  is aimed at increasing fire safety
                  awareness and prevention.

                    See our 95' Tower Ladder transformed into a
                  Fire Zone store. Come meet America's super
                  heroes, New York City Firefighters. Hot Dog
                  and Fisher-Price's Rescue Hero Billy Blazes
                  will be there to greet you.