ADVISORY/Eye for Auto 2000: Syncata Helps American Honda Take the Lead With Lowest Inventory On-Hand in the Automotive Industry.

Assignment Editors and Automotive Writers

ADVISORY...for Thursday (Nov. 30)

--(AutomotiveWire)

Initiative Helps Automaker Allot Models & Styles

Based on Market Demand

WHAT:   A case study presentation candidly profiling American
        Honda's Market-Oriented Vehicle Environment project (MOVE), a
        solution that has improved the automotive manufacturer's
        ability to balance specific dealer vehicle requests against
        factory capacity, dropping their inventory to just 38 days,
        according to Automotive News, which charts weekly Domestic and
        Imported Car and Light-Truck Inventories, making American
        Honda an industry leader. Pundits should appreciate this
        open-book session revealing the steps American Honda and
        Syncata took to give the factory an ongoing count of the
        models and styles each dealership wants most, leading to
        tighter inventory controls.

WHO:    The case study will be led by Dan Bonawitz, senior V.P. of
        corporate planning and logistics at American Honda; and Ujj
        Nath, president & CEO, Syncata (http://Syncata.com), the
        e-business firm contracted to deploy the initiative.

WHEN:   Nov. 30, 2000 -- 2:30 p.m.

WHERE:  Fairmont Hotel
        170 South Market Street, San Jose, Calif. 95113
        408/998-1900

NOTE:   Advance booking is required for one-on-ones, after the panel.