ADVISORY/Experts Available to Discuss Gift Cards, Certificates During the Holidays.

Business Editors

ADVISORY...

--(BUSINESS WIRE)

TOPIC: Retail experts have estimated consumers may spend up to $17.5 billion, or 20 percent of gift purchases, on gift cards or certificates this holiday season, according to an article in The Seattle Times. Although gift cards and certificates are convenient, etiquette experts suggest consumers be aware of when they are appropriate. While a gift card may work for a long-distance relative, it may seem too impersonal for a spouse.

EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story:

Michael Ahern is CEO of GiftCertificates.com, which provides gift certificates from hundreds of popular national and local stores, restaurants, hotels, spas and more. Ahern is an expert on gift certificate technology, as well as trends in gift certificates and their growth in popularity over the last few years. He is also an expert in e-commerce and online retail. PR Contact: Katie Deines, 206-267-2020, [e-mail]

Professor Daniel Horne, of Providence College, has developed an extensive knowledge of the retailing industry through two avenues. Through his doctoral work in gift giving, he has developed expertise in the use of gift certificates both from a consumer perspective and in the development of retail gift certificate programs. 401-865-2722

Professor Michelle B. Kunz, of Morehead State University, Department of Management and Marketing, has 15 years of teaching experience, combined with industry experience in retailing and merchandising provide a broad-based foundation in the retailing and merchandising industry. Kunz has knowledge of consumers shopping habits, demands and perceptions provide marketers greater opportunities for success. 606-783-5479

ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue.

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