ADVISORY/Experts Available to Discuss Email Marketing, Spam.Business Editors ADVISORY... --(BUSINESS WIRE)--Dec. 24, 2001 TOPIC: According to a story by the New York Times, unsolicited e-mail, or spam, has increased over the past three months as bankrupt companies sell their customer lists, making our "in" boxes a victim of the slowing economy. The overall level of junk e-mail is expected to increase in coming years. According to one firm in the story, its corporate users have received an average of 1,466 unsolicited messages this year, a number expected to grow to 3,800 over the next five years. Marketers in the story say that the rise in junk mail make the use of targeted email for advertising less effective, despite the fact that consumers might be interested in the communication. EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story: Mr. IIan Oxman is president of a leading "opt-in" anti-spam email marketing company and is founder of the Spam Recycling Center, a consumer assistance web site devoted to helping consumers fight spam. He works directly with federal and state government officials to facilitate responsible anti-spam legislation. 312-456-3351, Ian.Oxman@chooseyourmail.com or PR: Anthony Phipps, anthony.phipps@chooseyourmail.com Alan Schwartz Alan Schwartz is the President and Co-Chief Operating Officer of The Bear Stearns Companies, Inc. He assumed that position on June 25, 2001. Schwartz has worked at Bear Stearns since 1976, and is a 1972 graduate of Duke University. is the author of "Stopping Spam," which provides email users, system administrators, and ISPs with suggestions on how to reduce the volume of unwanted email flooding their mailboxes. PR: Lisa Mann, Publicist pub·li·cist n. One who publicizes, especially a press or publicity agent. publicist Noun a person, such as a press agent or journalist, who publicizes something publicist , lisam@oreilly.com John Funk is the industry's leading advocate on using the email channel to strengthen customer relationships and build customer lifetime value. Funk, a pioneer in the email marketing space since 1995, is renowned as one of the world's experts in the technology of message creation and delivery, and is considered an authority on email customer communication capabilities. Funk is CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Quris, consulting with clients on various legislative and email related issues, and is a team member on all strategy projects the firm delivers to clients. Funk founded his first email company, Mercury Mail (later renamed InfoBeat) in 1995, and grew the company to millions of subscribers and the largest email publisher in the world. Funk also founded Exactis.com, formerly a leading email service See Internet e-mail service. bureau, as well as The Email Knowledge Group, a boutique-consulting firm. Funk is credited with creating numerous successful email products, including the award-winning Closing Bell service, a highly customized email stock news and information service. As an active speaker, who is often invited to discuss the future of marketing as well as industry trends, Funk has spoken at trade shows and conferences such as the Direct Marketing Association, Institute for International Research, and the Newspaper Association of America The Newspaper Association of America is a United States trade association that represents the country's largest daily newspapers and provides services including market research, technology education and support, minority hiring and representing publishers in Washington, D.C. , among many others. Funk received his MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the Kellogg Graduate School of Management, graduated cum laude cum lau·de adv. & adj. With honor. Used to express academic distinction: graduated cum laude; 25 cum laude graduates. from Northwestern School of Law, and received his Bachelor's of Arts from Northwestern University Northwestern University, mainly at Evanston, Ill.; coeducational; chartered 1851, opened 1855 by Methodists. In 1873 it absorbed Evanston College for Ladies. . PR: David Libby, 510/377-1466; davidl@dlcinc.com David Holtzman teaches high tech marketing strategy at the Kogod school of business History Founded in 1955 as the School of Business Administration, the School was the first business school in Washington, DC and housed in the McKinley Building. In 1979, Robert Kogod, a major real estate developer and president of the Charles E. at American University American University, at Washington, D.C.; United Methodist; founded by Bishop J. F. Hurst, chartered 1893, opened in 1914. It was at first a graduate school; an undergraduate college was opened in 1925. Programs provide for student research at many government institutions. in Washington D.C. This course deals with the practical aspects of product strategy (which is also usually corporate strategy for a start-up) by illustrating key principles that help guide marketing strategy. He is an expert in consumer adoption curves, product lifecycles Product lifecycle or product life cycle is the course of a product's sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline. and newer principles such as the "network effect" that seem to factor into product positioning for Internet companies. david@holtzmans.com ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue. ExpertSource, a collaboration of Business Wire and The Round Table Group, provides academic and industry experts to the media at no charge. Journalists are encouraged to submit queries to ExpertSource when seeking experts on specific subjects. An online registration form is available at http://www.businesswire.com/expertsource. Business Wire's Media Resource Center provides working journalists many free media services. Please visit the BW Media Resource Center at (www.businesswire.com/media) for more information. |
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