ADVISORY/Experts Available to Discuss Celebrity Lines in Retail.Business Editors ADVISORY... --(BUSINESS WIRE) TOPIC: There has been a noticeable trend in retail in which celebrities are going beyond endorsing someone else's product, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an article by Women's Wear Daily Women's Wear Daily (WWD) is a fashion-industry trade journal sometimes called "the bible of fashion."[1][2] It is the flagship journal of Fairchild Publications, Inc.[3] WWD's publisher is Ralph Erardy, Sr. . Celebrities are offering their own retail lines in apparel, cosmetics and hair care products. Many of these celebrities are choosing to market their products to the mainstream consumer. This year, Target Corp. is scheduled to carry a line of lifestyle products from teen pop star Hilary Duff. EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story: Rick Goldberg, president and owner of Progressive Beauty Brands, is widely considered to be one of the pioneers in the beauty industry. Goldberg is on the cutting-edge of the hottest trends in the marketplace for retail partners and customers. He led the movement that offers mass, grocery chains, drug stores, salons and beauty supply stores a new way of approaching their business and their customers by selling higher-end beauty and personal care products. Goldberg's numerous, highly successful private brands include celebrity product lines, including Hilary Duff, Michael Jordan This article is about the former basketball player. For other uses, see Michael Jordan (disambiguation). Michael Jeffrey Jordan (born February 17 1963) is a retired American professional basketball player. and Christophe, which will be available to the mass market. He also works on branding for niche markets (i.e. tweens) and has specific expertise in product packaging. PR Contact: Heather Hofmeister, 612-677-1717, hhofmeister@roepkepr.com Chris Johansen is the president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Odyssey Marketing, Inc., a consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that specializes in licensing and product development. She has more than 20 years of professional experience in the entertainment, educational and merchandising sectors. The firm is the publisher of the "Odyssey Trend Planner," an authoritative, comprehensive guide to future trends, properties and events that is used by major studios, retailers, manufacturers and marketing firms. 303-683-5422, chrisjo5@aol.com Professor Michael Solomon Michael Solomon (born September 29, 1954 on Trinidad) is a retired athlete from Trinidad and Tobago who specialized in the 400 metres and 4 x 400 metres relay. He attended University of New Mexico, New Mexico, USA. , of Auburn University Auburn University, main campus at Auburn, Ala.; land-grant and state supported; opened 1859 as East Alabama Male College, reorganized 1872 as the Agricultural and Mechanical College of Alabama; became coeducational 1892; renamed Alabama Polytechnic Institute 1899, , Department of Consumer Affairs, conducts research focusing on the strategic ramifications ramifications npl → Auswirkungen pl of everyday consumer behavior (e.g., the symbolic meanings of products and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , brand equity, lifestyle marketing). He has extensive experience as an advisor to organizations on issues related to consumer behavior, services marketing, retailing, and advertising. He is the author of two leading college textbooks on Marketing and Consumer Behavior, and is ranked as one of the ten most productive scholars in the field of advertising and marketing communications. Solomon is also a Director of Mind/Share, Inc., a consulting firm specializing in consumer research and lifestyle marketing issues using web-based data collection techniques. 334-844-1316, 334-844-4000 (University PR Phone) ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue. ExpertSource provides academic and industry experts to the media at no charge. Journalists are encouraged to submit queries to ExpertSource when seeking experts on specific subjects. An online registration form is available at http://www.businesswire.com/. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion