ADVISORY/Experts Available to Discuss Bold Online Advertising Trend.Business Editors ADVISORY... --(BUSINESS WIRE)--Jan. 31, 2002 TOPIC: The Wall Street Journal reports that mainstream websites, especially news sites, recently seem more likely to run large and animated "in-your-face ads" that crawl across the screen, flash and have other animation. The trend toward obtrusive ads is an attempt to boost ad sales and advertiser incentive, said experts in the story. According to the experts, the ads could usher in a period of invigorating creativity in on-line advertising, but could turn off users, especially if it's unclear what the animation is promoting. EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story: Prof. Ann Brill Brill or Bril, Flemish painters, brothers. Mattys Brill (mä`tīs), 1550–83, went to Rome early in his career and executed frescoes for Gregory XIII in the Vatican. is a communications professor at the University of Kansas The University of Kansas (often referred to as KU or just Kansas) is an institution of higher learning in Lawrence, Kansas. The main campus resides atop Mount Oread. whose expertise includes media impact, online journalism Online journalism is defined as the reporting of facts produced and distributed via the Internet. An early leader was The News & Observer in Raleigh, North Carolina. , online advertising and technology implementation. 785/864-7656 Michael Zimbalist serves as acting executive director of the Online Publishers Association (OPA OPA: see Office of Price Administration. ), an industry trade organization launched in June 2001 representing the interests of the Internet's leading content brands before the advertising community, the government the press and the public. (www.online-publishers.org) Prior to joining OPA, Mr. Zimbalist served as executive vice president of ePod, an advertising technology company, since 1999. Before that, Mr. Zimbalist served as general manager of online services for United Media, a division of the E.W. Scripps Company, and as director of production for the new media division of ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. from 1995-1997. PR: Lisa Carparelli 917/743-4537; lcarparelli@online-publishers.org Prof. Linda Morris Linda Morris is an American producer and writer. She is best known for her work on the television show Frasier, for which he received an Emmy in 1996.[1] Linda and husband, Vic Rauseo, are alumni of Kean University.[2] References 1. is a management professor at the University of Idaho The university was formed by the territorial legislature of Idaho on January 30, 1889, and opened its doors on October 3, 1892 with an initial class of 40 students. The first graduating class in 1896 contained two men and two women. . Her expertise includes internet marketing See Internet advertising. , advertising and new product launches. 208/885-7159 ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue. ExpertSource, a collaboration of Business Wire and The Round Table Group, provides academic and industry experts to the media at no charge. Journalists are encouraged to submit queries to ExpertSource when seeking experts on specific subjects. An online registration form is available at http://www.businesswire.com/expertsource. Business Wire's Media Resource Center provides working journalists many free media services. Please visit the BW Media Resource Center at (www.businesswire.com/media) for more information. |
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