ADVISORY/Experts Available To Discuss Use of Radio Frequency Identification.

Business Editors

ADVISORY...

--(BUSINESS WIRE)

TOPIC: Experts believe radio frequency identification will replace product bar codes in the next 20 years, according to an article by The Associated Press. Homes that contain receiver-reader equipment can be notified when they are running low on a product or alert customers when medication is about to expire. In turn, marketers will receive information about the consumer such as eating and hygienic habits. However, some organizations are expressing concern regarding privacy and feel that such tags should be removed before the consumer leaves a store, the article says. This year, razor blades and medicines packaged with computer chips the size of a pinpoint are expected to be put in grocery stores and pharmacies.

EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story:

Pam Cory is the vice president of data capture products for Intermec Technologies Corp. Intermec is a leader in global supply chain solutions and in the development, manufacture and integration of wired and wireless automated data collection, Intellitag RFID (radio frequency identification), mobile computing systems, bar code printers and label media. The company's products and services are used by customers in many industries to improve productivity, quality and responsiveness of business operations, from supply chain management and enterprise resource planning to field sales and service. PR: Warren Payne 253-653-0522 [e-mail]

Donald Frieden, founder of SAT Corporation, has a wealth of knowledge on mobile computing and radio frequency identification (RFID) technology. He holds two patents in Radio Frequency Identification (RFID) tag technology and is the co-inventor of the Universal Tag Formatting Schema, (patent pending) that provides a standardized data structure and communication layer for interfacing with RFID tags. He served on the FIATECH RT151 RFID Subcommittee for the Construction Industry Institute (CII), where he worked with researchers on various RFID tagging and software development projects, including a project at the National Construction Automation Testbed (NCAT). Over the past decade, Frieden has served on numerous boards and committees to share his experiences and industry knowledge. PR: Charles D. Mohrmann 713-344-2607 [e-mail]

Bill McDaniel, of McGrew + McDaniel Group, Inc., consults with companies on the impact they can expect to their business and their people from new and emerging technologies, particularly those concerned with information delivery. Companies engage him to speak or consult on such topics as the future of networking, document delivery, next generation computing, internet society, cyber privacy, the ethics of computer interface design, and dealing with the rapid advance of technological change. 817-354-4471

ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue.

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