ADVISORY/Experts Available To Discuss Sony Online Entertainment's Game Matching Support.

Business Editors

ADVISORY...

--(BUSINESS WIRE)

TOPIC: Sony Online Entertainment is creating a proprietary service that will offer game matching features for games such as Lords of EverQuest and Champions of Norrath, according to an article by GameSpot.com. SOEGames.net will provide various levels of service, including a basic service that will not require an additional subscription cost. The service will allow up to four players on Champions of Norrath, an action RPG for PlayStation 2, and will allow up to 12 players on the PC real-time strategy game Lords of EverQuest.

EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story: -0-

Alexander Macris is available to comment on the impact of Sony's new
play-matching service on the online game industry landscape, including
the competitive effect on X-Box Live. Mr. Macris is founder and CEO of
Themis Group, an international provider of marketing, management,
client generation and customer support services to developers and
publishers of online PC and console games. Prior to Themis, he founded
WarCry Corp, which he led to become the largest massively multiplayer
online game community network. Mr. Macris is the co-designer of two
commercially-published tabletop wargames, and the designer of the
Player Satisfaction Matrix featured in the book "Developing Online
Games." Mr. Macris is also a graduate magna cum laude of Harvard Law
School, where he authored a study on the effects of design on online
game communities.
919-806-4648
[e-mail]

Jeffrey Anderson is president and CEO of Turbine Entertainment
Software. Anderson's expertise lies in the business, finance and
strategic guidance of video games, especially massively multi-player
(MMP) titles. The MMP market is one of the fastest growing and most
profitable segments of the video game industry. Anderson joined
Turbine Software Entertainment in March 2001 as president and CEO,
bringing a diversified background in game development, business
management and law to the company. Under Anderson's leadership,
Turbine implemented a new corporate strategy transforming the company
from a single franchise game developer into a premier provider of
online subscription entertainment. Prior to joining Turbine, Anderson
was the executive in charge of production for Origin Systems Inc., a
subsidiary of Electronic Arts. At Origin, he managed the "Ultima
Online" franchise where he was directly responsible for expanding
their online gaming business. In particular, Anderson produced EA's
first-ever MMP expansion pack and focused on building the next
generation of 3-D online worlds.
PR Contact: Jason Wonacott
617-407-4153
[e-mail]

Monte Singman, CEO of Zona, Inc., actively leads his team of both
online video game veterans and product development experts from
e-commerce, financial services and b-to-b sectors, to build a huge
capacity, highly scalable, low cost, and fault-tolerant, network
solution for MMOG development. Monte Singman has more than 15 years of
technical and production experience in the video game industry and was
formerly the Director of San Jose Studios for Infogrames, one of the
largest award-winning computer and video game software companies in
the world. He has also held key roles as Project Lead, Software
Engineer, Director of Technology and Producer for games at SONY
Electronic Publishing and Capcom Digital Studios. He is the co-author
of study on the state of Massive Multiplayer Online Games.
PR Contact: David Libby
510-663-8155
[e-mail]

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