ADVISORY/Experts Available To Discuss New Name for Deloitte Consulting.Business Editors ADVISORY... --(BUSINESS WIRE)--July 22, 2002 TOPIC: By the end of the year, Deloitte Consulting will change its name to Braxton, according to an article by The Associated Press. The firm plans on being a privately held company. Deloitte Consulting claims Braxton was the most popular suggestion among its employees. Chief Marketing Officer for Deloitte Consulting, Brian Fugere believes people are getting tired of corporate names that are coined or whimsical, the article says. EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story: Mr. Thomas Doorley, consultant and now CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sage Partners, invented Braxton's name 25 years ago. He is available to provide his insider view on the value of turning away from the trendy monikers and its brand implications. Doorley, with more than 30 years of consulting expertise, is an expert on the issues of corporate vision and strategy facing emerging companies and management teams. He is an expert speaker and has authored numerous articles on value creation. His books include "Value-Creating Growth: How to Lift Your Company to the Next Level of Performance," and "Teaming Up for the 90's," about strategic alliances. PR: Rick Hansen
CC, OBC, LLD (honoris causa), D.Litt. (honoris causa) (born August 26, 1957) is a Canadian paraplegic athlete and activist for people with spinal cord injuries. , 303-828-2730, hansen911@earthlink.net Ms. Mary Wiesnewski, Methodologie, has expertise including brand development and implementation, naming, message development, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most strategy. Mary's workshops and facilitation Facilitation The process of providing a market for a security. Normally, this refers to bids and offers made for large blocks of securities, such as those traded by institutions. sessions help build consensus and motivation. PR: Rhia Siegle, 206-623-1044, rhias@methodologie.com Mr. David Intrator of Intrator & Partners, is an expert regarding global branding, advertising and global strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . 212-490-1190 Professor Arjun Chaudhuri, of the Fairfield University Publications and Media
ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue. ExpertSource provides academic and industry experts to the media at no charge. Journalists are encouraged to submit queries to ExpertSource when seeking experts on specific subjects. An online registration form is available at http://www.businesswire.com/ifmd/index.html. |
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