ADVISORY/Experts Available To Discuss Commercials/Television Programming.Business Editors ADVISORY... --(BUSINESS WIRE)--Feb. 15, 2002 TOPIC: A new study by two advertising groups shows that commercials in 2001 took up more television program time than in 2000, with nearly 21 minutes of every hour between 10 a.m. and 4 p.m. going to ads. During prime time, the 2001 ad numbers decreased nine seconds from the previous year, coming in at 16 minutes, 8 seconds per hour, according to a story by USAToday. Some experts in the story say they worry about alienating viewers by decreasing program time, and thus decreasing the effectiveness of the ads. The American Association of Advertising Agencies (AAAA) and the Association of National Advertisers jointly published the study. EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story: With his experience as president of Fox Television Studios (FtvS), David Grant David Grant may refer to:
Prof. Douglas Ferguson is a communications professor at the College of Charleston The College of Charleston (CofC) is a public university located in historic downtown Charleston, South Carolina. The College was founded in 1770 and chartered in 1785, making it the oldest college or university in South Carolina, the 13th oldest institution of higher learning in . His expertise includes television operations and programming. 843/953-7854 Bob Lienhard Bob Lienhard is a former basketball player at the University of Georgia. He became the school's all time leading rebounder with 1,116 career rebounds. He also holds the single season record with 396 rebounds, as well as the single game record with 32 rebounds. has been in the broadcasting industry for over 20 years. He was instrumental in creating and implementing the AIN Ain, in the Bible Ain (ā`ĭn), in the Bible. 1 Town, N ancient Palestine. 2 See En-rimmon. Ain, department, France Ain (ăN), department (1990 pop. test market for Bingo Television, an exciting new interactive television game show, as well as Auction Television. Prior to joining Bingo Television, Mr. Lienhard was the General Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → of KESQ/KCWR-TV, Gulf California Broadcasting, Palm Springs, Calif., where he increased sale double digits Double Digits was a pricing game on the American television game show, The Price Is Right. Played from April 20, 1973 through May 18, 1973's show, it was played for a car and used small prizes. every year and billed over $1 million dollars from 1995 to 1999. Mr. Lienhard created, designed and implemented successful advertising campaigns for a wide variety of local and national advertisers. PR: Mongtomery/Alaimo Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 818/762-7428; gglama@att.net ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue. ExpertSource, a collaboration of Business Wire and The Round Table Group, provides academic and industry experts to the media at no charge. Journalists are encouraged to submit queries to ExpertSource when seeking experts on specific subjects. An online registration form is available at http://www.businesswire.com/expertsource. Business Wire's Media Resource Center provides working journalists many free media services. Please visit the BW Media Resource Center at (www.businesswire.com/media) for more information. |
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