ADVISORY/Executives, Community Leaders to Dialogue on Business Ethics at Southern California Conference.

News Editors/Business Editors

ADVISORY...for Thursday (April 29)

--(BUSINESS WIRE)

What:  Creating a Culture of Responsibility: Transforming Business
for the 21st Century, a business symposium exploring ethics and the
impact of vision on an organization, will feature Chris Laszlo, an
expert in helping companies create sustainable value for shareholders
and stakeholders; "Philosopher of change" Yasuhiko Genku Kimura; and
other educational and business leaders. Co-developed by Passkeys
Foundation Jefferson Center for Character Education, the founder of
the "Ethics in America Awards," and Vision-In-Action(TM) (VIA(TM)), a
nonprofit that creates personal and social growth through dialogue. It
is the first of an annual event focusing on peer-to-peer dialogue
among business executives.

Who:   Plenary sessions include:

    --  William Habermehl, superintendent, Orange County Department of
        Education, on Building the Culture of Character in Business
    --  Lunch keynote Chris Laszlo, author of "The Sustainable
        Company" (Island Press, 2003)
    --  Yasuhiko Genku Kimura, VIA chairman/president, on Creating a
        Culture of Responsibility

Dialogue sessions and panel feature:
    --  Everyone is Responsible...Everything Counts! panel moderated
        by Russell Williams, president, Passkeys Foundation
    --  Establishing a Commitment to Ethics in Healthcare, Michael W.
        Brown, vice president, assistant general counsel, Insight
        Health Corp.
    --  What Role Does Technology Play in Promoting or Deterring
        Ethical Behavior? Sharon Blankenship, president/CEO, LAN
        International
    --  Balancing Ethics and Profitability in Patent Law, Gene Scott,
        patent agent, Patent Law and Venture Group
    --  Can Providing Conscientious Employee Benefits Have a Business
        Pay-Back? K.P. "Bala" Balkrishna, president/CEO, Commercial
        Bank of California
    --  Can Corporate and Financial Executives Rise to the Challenge
        of Holistic Responsibility? Don Allen, partner, The Allen
        Group
    --  Ethical Issues with Delivering Social Services in a Business
        Setting, Gail Gibson Cmiel, principal, GGC & Associates

Why:   Provides an opportunity for the business community to engage in
thought-provoking dialogue on how an organization's core values affect
business and how business influences society. "Leaders who take action
from a sense of responsibility respond to daily affairs with a
personal creative vision. They create a future which would otherwise
not happen," Kimura said.

When:  April 29, 9 a.m. to 4:15 p.m.

Where: Soka University, 1 University Dr., Aliso Viejo, Calif.
Registration is $100 including lunch. Information and online
registration: http://www.via-visioninaction.org/events/eve3/txt01.htm.
Phone registration: 800-509-1955.