ADVISORY/Executive Seminar Prescribes Steps for Creating Profitable Customer Relationships; Speakers Show How Analytical CRM Improves Revenue, Profitability and Market Share.

Business Editors

ADVISORY...for Thursday (August 10)

CHICAGO--(BUSINESS WIRE)--August 3, 2000

Why guess at what customers crave when, with the right data and analytical technology, your company can predict and meet their future needs? An executive briefing, "Creating More Profitable Customer Relationships," will provide tips and programs to help organizations get closer to their clients. Presented by SPSS Inc., the free seminar takes place Thursday, August 10 at the Gleacher Center, 450 N. Cityfront Plaza, downtown Chicago. The morning session runs from 8:30 to 11:30 a.m. and includes breakfast, and the afternoon session runs from 12:30 to 3:30 p.m. and includes lunch.

In "Creating More Profitable Customer Relationships," speakers will walk through the process of creating one-to-one marketing for customers. Dr. Wolfgang Martin, META Group vice president, international, will discuss the importance of building an information supply chain to get more intimate with customers. Then, SPSS' David Cody will share how analytical customer relationship management (CRM) can provide a panoramic, holistic view of customers and enable people to predict future behavior. Analytical CRM complements operational CRM systems, such as e-commerce and call center management systems, by predicting customer behavior and delivering data-driven personalization.

"Teaching organizations to stand out in a crowded marketplace, and do so profitably, is SPSS' specialty," said David Cody, SPSS senior marketing manager. "By using analytical CRM to their advantage, organizations can not only enhance the validity of their business models, they can also personalize each customer interaction, whether it be on the Web, call centers, face-to-face or through direct mail. The information in this seminar is what makes customer-centric marketing a reality."

Companies rely on CRM solutions to build more personal and profitable customer relationships. By working with SPSS' end-to-end analytical solutions, people can predict customer needs throughout the customer lifecycle. Users collect data from various sources and integrate it for measurement and modeling. They can then deploy the results of that analysis throughout the company so that all staff have the power to improve the profitability of relationships in real time.

As vice president, international, for the META Group's Application Delivery Strategies Service, Dr. Martin is a leading authority on customer relationship management (CRM), data warehousing (DW), IT architectures and enterprise application integration (EAI) infrastructure to link DW to CRM, ERP/ERM and supply chain management. He also specializes in integrating business intelligence (statistics/data mining/OLAP) within analytical CRM to enable enterprise marketing automation.

To attend the seminar, contact SPSS by one of the following four methods:

- phone: [phone]

- fax: [phone]

- e-mail: [e-mail]

- online: www.spss.com/events.

Due to high demand, this three-hour program will be held in the morning and repeated in the afternoon.

About SPSS Inc.

SPSS Inc. enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit www.spss.com.

SPSS information is available on the World Wide Web through

the SPSS Press Center at: http://www.spss.com/press