ADVISORY/Excite Your Senses With JVC - CES Photo Opportunities - Including The Go-Go's, Nikki Sixx of Motley Crue and Tattoos!

Business, Technology & Entertainment Editors

CES 2001

ADVISORY...for Saturday (January 6)

--(BUSINESS WIRE)

WHO:      JVC Company of America is debuting a dramatic new line of
          audio/video technologies at CES'01 that will Excite Your
          Senses!

WHEN:     CES, (The Consumer Electronics Show), January 6-9, 2001

WHERE:    JVC Booth #646
          Las Vegas Convention Center, Las Vegas, NV

WHAT:     New Digital Products, Proprietary JVC Technologies, and
          Celebrity Interviews

          Video:
          Hollywood loves JVC's proprietary D-VHS technology offering
          true copyright protection with security that's better than
          DVD.
          -    D-VHS players
          -    DVD Audio/Video Players
          -    Digital Still Cameras
          -    Digital CyberCams and more!

          Audio:
          JVC is the trendsetter for audio in the new millennium. Come
          experience the real home theater sound of DVD Audio and the
          next-generation MP3-capable portables!
          -    DVD Audio/Video Players
          -    Digital Home Theater Systems
          -    NEW! MX Series with Triple-Tray DVD/CD Changer
          -    GIGATUBE portable audio systems (the next Kaboom!)
          -    Portable MP3 Players and much more!

          Color TV:
          Everybody's going digital but JVC's taking flat screen to a
          new "art" form! I'Art Pure Flat Screen TV is tops on next
          year's holiday wish list with DVD compatibility and home
          theater picture quality.
          -    I'Art Pure Flat Screen TV
          -    NEW! 20" TV/VCR Combos!
          -    D-Series Televisions and more!

          Mobile Audio:
          Put yourself in the driver's seat! JVC gives the word
          "loaded" a new meaning with Nikki Sixx's classic car.
          Everything new in road entertainment from MP3 to DVD - and
          its all secure with ELKAMELEON.
          -    NEW! Digifine 2.1 Line of Control CD Receivers with MP3
          -    NEW! SOHC line of amplifiers
          -    NEW! DVD Digital Road Theater Packages
          -    NEW! EL KAMELEON Anti-Theft Device

PHOTO OPPS:
          -    Saturday 1/6/00 - (1:30pm-3:00pm)
          Booth Appearance by the Go-Go's
          All members of The Go-Go's band will be at the JVC booth
          #646 on Saturday (1/6) from 1:30-3pm for autograph signing
          and photo opportunity

          -    Saturday 1/6/00 - (3:00pm-4:00pm)
          Booth Appearance by Nikki Sixx of Motley Crue
          Nikki Sixx, founding member of Motley Crue, lends classic
          car as the JVC showcar for Mobile Entertainment products!
          Visit Booth on Saturday (1/6) from 3-4pm or Sunday (1/7)
          from 1-2pm for autograph and photo session.

          -    Saturday 1/6/00 - (7:00pm - ?)
          Private Concert by the Go-Go's
          Invitation-Only; Saturday (1/6) 7pm; RSVP to Barbara Brown
          ([e-mail]) or [phone] to get on VIP list and
          register as Press.

          -    ENTIRE SHOW (Saturday 1/6 - Wednesday (1/9)
          JVC's Exclusive Tattoo Parlor
          Celebrating JVC's new "Lifestyles" campaign aimed at Gen Y.
          JVC has transformed its Mobile Entertainment theater into a
          genuine (temporary) tattoo parlor. Come by anytime to get
          Inked!