ADVISORY/Electronic Retailing Association Press Conference: ``Celebrity Product Endorsers: Roles, Responsibilities and Potential Personal Liability''.Business Editors ADVISORY...for April 18 (Thursday) --(BUSINESS WIRE)--April 15, 2002
MEDIA ALERT
Press
Conference: Celebrity Product Endorsers:
Roles, Responsibilities and Potential Personal Liability
When: Thursday, April 18, 2002 from 3:00 to 4:00 PM (PST)
Where: The office of Stephen Breimer, Esquire
Bloom, Hergott, Diemer & Cook
150 S Rodeo Dr. Beverly Hills, CA 90212-2408
310-859-6800
RSVP: Members of the editorial press must register in advance
in order to be admitted. Please contact
Jill Z. McBride, Public Relations
513-231-5115, jzmcbride@cinci.rr.com
On August 31, 2000 the Federal Trade Commission (FTC FTC See Federal Trade Commission (FTC). ) brought action against Enforma Natural Products, Inc., Modern Interactive (a subsidiary of Media Interactive), baseball great Steve Garvey
n. One who is trained or is an expert in the field of nutrition. nutritionist Dietitian, see there Lark Kendall Ken·dall , Edward Calvin 1886-1972. American biochemist. He shared a 1950 Nobel Prize for discoveries concerning the hormones of the adrenal cortex. concerning claims made during an infomercial in·fo·mer·cial also in·for·mer·cial n. A relatively long commercial in the format of a television program. [info(rmation) + (com)mercial.] Noun 1. for two dietary supplements Noun 1. dietary supplement - something added to complete a diet or to make up for a dietary deficiency diet - a prescribed selection of foods vitamin pill - a pill containing one or more vitamins; taken as a dietary supplement , Fat Trapper and Exercise in a Bottle. Enforma and its principals entered into a consent agreement agreeing to pay a $10 million fine. Lark Kendall also reached a settlement with the FTC. However for Steve Garvey, the matter wasn't so easily settled. The FTC believes that that Garvey and Garvey Management are liable for the commercial's misleading claims, especially because a portion of his payment was based on product sales. The Garvey trial concluded in January, 2002 and a decision is still pending. What does the outcome of this case mean for advertisers? For celebrity endorsers? For the public? On Thursday, April 18, 2002, the following spokespeople will be available to answer questions and discuss the ramifications ramifications npl → Auswirkungen pl of this case for the advertising and retailing industries. -- Ed Glynn, Attorney with Venable, Baetjer, Howard & Civiletti, LLP. Mr. Glynn represents Steve Garvey Management, Modern Interactive (a subsidiary of Media Interactive.) -- Elaine Kolish, Associate Director, Division of Enforcement, Federal Trade Commission Bureau of Consumer Protection -- Elissa Matulis Myers, CAE, President and CEO of the Electronic Retailing Association |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion