ADVISORY/Electronic Retailing Association: CALENDAR ALERT.

Business & News/Assignment Editors, Consumer/Retail Writers

ADVISORY...for Sunday (Feb. 23)

--(BUSINESS WIRE)

What:           Electronic Retailing Association 2003 Spring
                Conference & Trade EXPO

When:           February 23 - 25, 2003

Where:          Ritz Carlton Hotel, Key Biscayne, FL

Registration:   Registration fees for ERA 2002 are $795 for ERA
                Members and $1,175 for Non-Members. For more
                information, call ERA at 800-987-6462 or
                visit www.retailing.org.
                                                                                                                                                                                                  -----------------

Media Info:     Complimentary ERA 2003 Spring Conference & Trade EXPO
                press credentials are available for members of the
                editorial press.  To get yours, call Jill McBride at
                513-231-5115 or register online at
                www.retailing.org/communications/pressroom.html.

Conference Highlights:

Timothy J. Muris -- Chairman of the Federal Trade Commission (FTC) -- In his first major trade association address since the publication of the Telemarketing Sales Rule, Chairman Muris will discuss the new FTC initiatives and share his perspective on the roles of government, media and industry to ensure a fair market place for all consumers and businesses.

New Research: Unlocking the Mysteries of How Consumers Consume DRTV

In this timely session, ERA will reveal the full results of their proprietary research on who, what, where and how television viewers take in infomercials, short-form direct response television spots and home shopping. The findings of this study reveal key insights that dispel old myths and have implications for creative approaches, who is watching and much more.

Special Guest Appearance by Venezuelan acting and singing sensation Jose Luis Rodriguez, better known as "El Puma"

Latin Markets in the Americas -- Unleash the Power of the Hispanic Marketplace

A full morning of educational sessions devoted to electronic retailing in Latin America and reaching Hispanic customers in the US. Unleash the power of the Hispanic marketplace. Learn how to launch your product south of the border and what makes a product a winner in Latin America.