ADVISORY/El Pollo Loco Hosts 12th Annual Perfect Pollo Challenge.

Calendar Editors/Restaurant Writers

ADVISORY...for Tuesday (Dec. 2)

LOS ANGELES--(BUSINESS WIRE)--Nov. 25, 2003

The Competition Sizzles as the Final Six Compete for

Cash and Prizes in a Heated Cook-off to Name El Pollo Loco's Top Cook

WHAT:     El Pollo Loco celebrates the art of cooking Perfect Pollo at
          its 12th Annual Perfect Pollo Challenge.  The event
          recognizes and rewards the grilling expertise that put El
          Pollo Loco on the map.

          The competition brings to an exciting finish months of
          regional rounds.  The top six finalists, selected from the
          more than 1,000 cooks in El Pollo Loco's 316 restaurants,
          will compete for a $2,000 grand prize and the title of Grand
          Grill Master as they fire up the grill and demonstrate their
          cooking expertise in a contest to determine who prepares the
          best chicken at El Pollo Loco.

          A panel of chicken connoisseurs from across the company will
          judge the finalists.  Also sampling the chain's top chicken
          will be celebrity judges:

          -- Chris Jackson, Offensive Specialist and all-time leading
             receiver and scorer for the Los Angeles Avengers
          -- David Rolas, a pioneer of the emerging hip-hop scene
             whose debut album "Nuestra Vida" (Our Life) is generating
             major acclaim as an exciting fusion of Urban Hip-Hop and
             Regional Mexican music
          -- Carlos Jimenez, up and coming artist of the Regional
             Mexican/Mariachi genre in the United States and Mexico
             whose new album "Cuando No Estas Conmigo" (When You Are
             Not With Me) blends romantic overtones with his signature
             style of current Mariachi music

WHERE:    El Pollo Loco restaurant located at:
          5319 West Sunset Boulevard
          (corner of Sunset and Serrano Street)
          Los Angeles, CA 90027

WHEN:     Tuesday, Dec. 2, 2003
          8 a.m.-10 a.m.

WHY:      As the nation's leader in citrus marinated, flame-grilled
          chicken, the legacy of El Pollo Loco began in 1975 when
          Pancho Ochoa opened his first roadside chicken stand in the
          town of Guasave on Mexico's Pacific Coast. He named it El
          Pollo Loco and began serving chicken the same way his mother
          did -- marinated in a family recipe of special herbs,
          spices, and fruit juices and then carefully flame-grilled to
          perfection. Through the years, the art of grilling perfect
          pollo has been passed down from cook to cook in El Pollo
          Loco restaurants throughout the West. El Pollo Loco pays
          tribute to the grilling expertise and artistry that made it
          famous at its annual Perfect Pollo Challenge.