ADVISORY/E3Expo 2004 Pre-Registration Closes in Less Than One Month.

Business Editors/High-Tech Writers

ADVISORY...for Friday (April 9)

E3Expo 2004

--(BUSINESS WIRE)

WHAT:       E3Expo 2004, the world's leading interactive
            entertainment show, offers industry professionals who
            register before April ninth the chance to purchase exhibit
            and conference packages at reduced rates of up to $75 off.
            Package prices range from $275, offering three-day show
            floor admission only, to $550, allowing full access to
            workshops and conferences. Qualified show attendees will
            experience the debut of hundreds of never-before-seen,
            highly anticipated computer and video game products and
            software. E3Expo 2004, "Where Business Gets Fun,"
            celebrates its tenth anniversary this year.

WHEN:       Early Registration Deadline For General Attendees: April 9
            Early Registration Deadline For Media:             April 9
            Conference Dates:                          May 11 - May 13
            Exhibit Dates:                             May 12 - May 14

WHERE:      Los Angeles Convention Center (LACC), Los Angeles, CA

WHO ATTENDS: -- Prominent players in the interactive
                entertainment industry from more than 70 countries;
                including developers, retailers, distributors,
                programmers, publishers and industry executives.

             -- Members of the international financial community;
                including investment bankers, venture capitalists,
                financiers and analysts.

             -- Global broadcast, print and electronic media.

HOW TO      Industry Professionals -- Registration information
REGISTER:   for E3Expo 2004 conferences and exhibits is available
            online at www.e3expo.com or by calling 877-216-6263.

            Media -- Register for E3Expo 2004 online in the Media
            Center at www.e3expo.com. Credentials required for a media
            badge are outlined on the site and must be emailed, faxed
            or mailed before the application request is considered
            complete. For questions, please contact the E3Expo 2004
            Media Relations Team at [e-mail].

WHO OWNS    E3Expo is wholly owned by the Entertainment
E3Expo:     Software Association (ESA), the U.S. association dedicated
            to serving the business and public affairs needs of
            companies publishing interactive games for video game
            consoles, handheld devices, personal computers and the
            Internet. For more information visit www.theESA.com.

Please      E3Expo 2004 is a trade event, and is not open to
Note:       the general public. No one under 18 will be admitted,
            including infants. This policy is strictly enforced.