ADVISORY/Drug Marketing Gets Personal Forrester Research Media Alert.

Business/Technology Editors & Health/Medical Writers

ADVISORY ... for Monday (Oct. 21)

--(BUSINESS WIRE)

What:                 Forrester((NASDAQ:FORR) Healthcare Summit

                      Drug firms, payers, and providers alike have a
                      lot riding on influencing consumers' drug
                      choices and use. A better understanding of
                      individual consumers' needs and preferences
                      creates a clear path to greater influence. But
                      personal healthcare data is a controversial
                      commodity today, with privacy flare-ups
                      regularly making news. Forrester's Healthcare
                      Summit will outline new insights and best
                      practices in using consumer data to gain
                      consumer intimacy, bolster product sales, and
                      better target new treatments.

                      Key takeaways:

                      --   What data practices appropriately balance
                           personalization with privacy to make drug
                           marketing more effective?
                      --   What new technologies should your
                           organization implement to unlock the value
                           of consumer data?
                      --   What are the limits of consumer drug
                           marketing? And which firms are successfully
                           using it to bolster product sales?

Who:                  Industry speakers include:

                      --   John N. Hallick, President and CEO, CPM
                           Marketing Group
                      --   Roger C. Holstein, CEO, WebMD Health,
                           Member of the Office of the President,
                           WebMD Corp.
                      --   Eric S. Elliott, President, Tel-Drug and
                           CIGNA Pharmacy Management Organization,
                           CIGNA HealthCare
                      --   Jeffrey M. Kern, Director of
                           Gastroenterology, TAP Pharmaceuticals

When:                 October 21-22, 2002

Where:                Hotel Inter-Continental Miami
                      100 Chopin Plaza
                      Miami, FL 33131

                      For complete Event information please visit:
           http://www.forrester.com/Events/Overview/0,5158,476,00.html

Media:                To request interviews and register for the
                      Event, please provide your complete
                      contact information to [e-mail] or
                      contact:

                      Mariko Zapf
                      Public Relations
                      [e-mail]
                      +1 617/613-6255