ADVISORY/Dr. Reed Holden Delivers Opening Keynote at the 15th Annual Pricing Society Spring Conference.Business Editors ADVISORY...for Thursday Thursday: see week. (April 22) --(BUSINESS WIRE)
WHO: Dr. Reed Holden, Founder of Dynamic Value Advisors, is an
authority on strategies to improve profitability as well as
executing planning and implementation of pricing programs to
effect positive change and meet corporate goals. From
turnaround situations to product lifecycle planning,
Holden's work is recognized for helping companies capture
the value of new innovations and sustain competitive
advantage despite rapid change. Dr. Holden co-wrote the
third edition of The Strategy and Tactics of Pricing as well
as Profitable Pricing: Guidelines For Management (in Global
Management) while CEO of Strategic Pricing Group. Other
works have appeared in Marketing Management and The Journal
of Managerial Issues.
WHAT: Holden will deliver the opening keynote at this year's
Professional Pricing Society's 15th Annual Pricing Spring
Conference. His presentation, "Schizo-Pricing: The Causes
and Cures," will address how managers can develop pricing
approaches for both the strategic and tactical level of the
organization. He will discuss the root causes of "The
White Horse Syndrome", how to integrate the goals of
differing departments in the quest for both sales and
profits, and discuss approaches to assist salespeople in
adopting a value-based approach to selling.
WHEN: The keynote presentation will take place on Thursday,
April 22, 2004 from 8:00 a.m. - 9:00 a.m.
WHERE: Caesars Palace
Las Vegas, Nevada
About Dynamic Value Advisors, Inc. Dynamic Value Advisors specializes in helping clients obtain more valuable clients through a method called the Value Discipline(SM). This approach drives the business goals for success by developing the client's core competitive strategy and organizing For other uses, see Organising model and Union organizer. Organizing is the act of rearranging following one or more s. It can also be seen as the opposite of messing up. One organized opposite could be disordered, since ordered is almost synonymous. an implementation plan that connects the marketing strategy to the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. to achieve an optimal balance of price, loyal and value-oriented customers and profitable pricing. Clients such as Advanced Micro Devices, Metavante, Motorola (Motorola, Inc., Schaumburg, IL, www.motorola.com) A leading manufacturer of semiconductor devices, electronics, telecommunications and satellite systems. Founded in Chicago in 1928 by Paul V. , and PeopleSoft (PeopleSoft, Inc., Pleasanton, CA, www.peoplesoft.com) A software company that specialized in enterprise-wide applications for client/server environments. Initially specializing in human resources, its package offerings covered the gamut including financial, distribution, manufacturing have benefited from the Value Discipline. |
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