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ADVISORY/Do Super Bowl Ads Pay Off?; Sam Donaldson Asks Monster.com Founder &CEO Jeff Taylor On ABCNEWS.com On Friday, January 28, 2000 At 12:30 P.M. ET.


News/Sports Editors

ADVISORY ...for Friday (Jan. 28)

--(BUSINESS WIRE)

An estimated 135 million people are expected to watch Super Bowl XXXIV Super Bowl XXXIV was the 34th championship game of the modern National Football League (NFL). The game was played on January 30, 2000, at the Georgia Dome in Atlanta, Georgia, following the 1999 regular season.  on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Sunday, and several &uot;dot com&uot; companies will be vying for viewers' attention with their much-hyped commercials during the telecast. In fact, &uot;dot com&uot; companies will spend a reported $25 million on advertisements during Sunday's telecast. Will the investment pay off?

At 12:30 p.m. ET Friday, Sam Donaldson Samuel Andrew Donaldson (born March 11, 1934 in El Paso, Texas) is a reporter and news anchor for ABC News, anchoring the Sunday edition of World News Tonight from its inception in January 1979 through the 1990s.  will talk with Jeff Taylor For the U.S. Attorney, see .

For the wrestler, see .

Jeff Taylor is a founder of the online jobs site Monster.com. He attended UMass Amherst and joined the Pi Kappa Alpha Fraternity. He worked as a DJ before working on the startup in the mid 90s.
, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Monster.com, the online network for careers, on SamDonaldson@ABCNEWS.com - a live, three-times-a-week, Internet-only live webcast every Monday, Wednesday and Friday at 12:30 p.m. ET. Monster.com had one of the most memorable ads of last year's Super Bowl telecast (Do these lines ring a bell? &uot;When I grow up, I want to be downsized.&uot; &uot;I want to be a `yes man.'&uot; &uot;I want to claw my way to middle management.&uot;). Also joining Donaldson's webcast to analyze the &uot;dot com&uot; investments in Super Bowl ads will be Adam Leyland, Editor-in-chief of PR Week magazine.

Log on to ABCNEWS.com and click on the image of SamDonaldson@ABCNEWS.com to see the webcast 12:30 p.m. ET on Friday, January 28, 2000.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 27, 2000
Words:219
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