ADVISORY/Diamond Comic Distributors Announces Free Comic Book Day is This Saturday, May 3rd.

Entertainment Editors

ADVISORY...for Saturday (May 3)

NEW YORK--(BUSINESS WIRE)--April 29, 2003

Who:    Steve Geppi, President and CEO of Diamond Comic Distributors.
        Diamond Comic Distributors is the world's largest distributor
        of English-language comics and pop culture merchandise.

What:   Over 2,200 comic book shops across the globe will celebrate
        the all-American comic book art form by offering a free comic
        book, with no purchase necessary, to everyone who walks
        through their doors. The event is timed to coincide with the
        May 2 theatrical release of X2: X-Men United, which is poised
        to become the latest in a line of comic-book inspired
        box-office hits."

When:   Saturday, May 3rd, 2003

Where:  Worldwide

Why:    Mr. Geppi is available to be interviewed regarding: the
        history of comic books in America, why so many exciting new
        movies, TV series and video games are based on comic books --
        as well as how parents can harness the power of comic books as
        a reading tool for children.