ADVISORY/Demantra to Discuss Collaborative Promotion Planning in Upcoming Webinar.

News Editors/Assignment Desks

ADVISORY...for Wednesday (Oct. 8)

--(BUSINESS WIRE)

Presents Third in a Series of Webinars on "Maximizing Promotion

ROI"

WHO:      Mike Liebson, Senior Director, Product Marketing, Demantra
          Andrew Wilson, Senior Director, Program Management, Demantra
          Kumar Rajagopalan, Manager, Industry Solutions, Demantra

WHAT:     Demantra webinar: "Maximizing Promotion ROI: Collaborative
          Promotion Planning"

WHEN:     Wednesday, October 8, 2003
          11:00 a.m. EDT

URL:      http://www.demantra.com/maxpromoroi.shtml

With trade promotions consuming a growing portion of consumer goods companies' budgets and the increased attention on accountability, sales organizations can no longer plan promotions in isolation. Trade promotions have a major impact on the company's bottom line, and many manufacturers are struggling with the challenges of running promotions in a cost effective manner and ensuring optimal results at the shelf level.

This hour-long webinar will address these questions and teach attendees:

-- How to adopt a collaborative planning process to ensure

promotion spending is profitable.

-- How to link sales tactics with marketing goals.

-- How to drive the entire organization from a single number

forecast.

-- Why promotions should be the focus of CPFR(R) initiatives with

retailers.

This webinar is the third in a series focused on maximizing promotion ROI. Previous sessions have attracted more than 100 top-level consumer goods executives and are now accessible in a recorded format at http://www.demantra.com/maxpromoroi.shtml.

About the Presenters

Mike Liebson is senior director of product marketing for Demantra, where he focuses on extending the company's marketing planning and analytics solution capabilities. Prior to joining Demantra, Liebson held marketing and sales positions at HighPoint Systems, where he worked with market-leading grocery retailers such as H-E-B, Wegmans and Tesco. He was also a consultant in the Retail and Consumer Goods Practice of The Boston Consulting Group.

Andrew Wilson, Demantra's senior director of program management, has more than 20 years of experience in supply chain operations, program management, product marketing and consulting. He is responsible for major project and program implementations for Demantra's consumer goods clients. Prior to joining Demantra, he worked at Digital Equipment and GSI Transcomm, where he led major projects with companies such as Philips Consumer Electronics, Pilkington Glass and Orange Telecommunications.

Kumar Rajagopalan is an industry solutions manager at Demantra responsible for sales support, pre-sales and account management. Prior to Demantra, Kumar worked as a senior solution architect at i2 Technologies.

About Demantra

Demantra's demand-driven supply chain solutions manage the rapid creation, planning and fulfillment of demand from promotion management to inventory replenishment. The Demantra Spectrum(TM) collaborative environment enables our customers to optimize service levels, increase profit margins and significantly drive overall business performance. Demantra has provided proven results - 100 to 500 percent ROI within the first year - to more than 100 Fortune 1000 companies and other global organizations including: Hunter Douglas, Gulistan, Dal-Tile (Mohawk), Unilever, Reckitt Benckiser, McCain Foods, DeRoyal, Wendy's International and Firmenich. For more information, please visit www.demantra.com or contact 1.866.DEMANTRA.

Demantra(R) is a registered trademark and The Demantra Spectrum(TM) Suite is a trademark of Demantra, Inc. All other trademarks are the property of their respective owners.