ADVISORY/Def Jam/Def Soul President, Kevin Liles and Sports Heavy Weight Leigh Steinberg Kick Off SuperBowl With Russel Simmons Hosted Exclusive Event.

Sports Editors

ADVISORY...for Friday (Jan. 24)

--(BUSINESS WIRE)

WHAT:                    SPORTS & ENTERTAINMENT GIANTS UNITE FOR DEF
                         CON 03. THIS IS THE OFFICIAL LAUNCH OF A
                         PARTNERSHIP BETWEEN THE #1 PROVIDERS OF
                         ATHLETIC TALENT AND URBAN CULTURE

WHEN:                    Friday, January 24, 2003

WHERE:                   THE BLUE TATTOO
                         835 Fifth Avenue
                         San Diego

TIME:                    10:00 pm arrivals begin

ATTENDEES:               Russell Simmons Busta Rhymes, Mekhi Phifer,
(more confirmations      Queen Latifah, Rachael Hunter, Chris Tucker,
to come)                 Elise Neal, MC Lyte, Tank, N'Bushe Wright,
                         Jamie Foxx, Tyrese, B2K, Blu Cantrell,
                         Santana, Kirk Franklin, Shemar Moore, Marcus
                         Houston (IMX), Alex Thomas (comedian), John
                         Salley, Terrel Owens (San Francisco 49ers)
                         Donovan McNabb (Philadelphia Eagles), Duce
                         Staley (Philadelphia Eagles), Wille McGinest
                         (New England Patriots), Simeon Rice (Tampa
                         Bay Buccaneers), Tony Gonzales (Kansas City
                         Chiefs)

MORE:                    To kick off Superbowl weekend Def Jam Records
                         is partnering with sports heavy weight Leigh
                         Steinberg of Steinberg & Moorad Sports
                         Management for Def Con 03 an exclusive event
                         hosted by Russell Simmons. Of the alliance,
                         Def Jam/Def Soul Records President, Kevin
                         Liles stated, "Athletes listen to music and
                         artists are sports fans. It's makes perfect
                         sense for one of the leading providers of
                         extraordinary talent to combine with the
                         leading provider of urban culture to host an
                         event for one of the largest sporting events
                         of the year. Leigh Steinberg commented, "This
                         marriage of sports and entertainment promises
                         to create bold new art forms which will
                         startle the world of entertainment."