ADVISORY/DataDirect Technologies to Forecast the Future for Database Connectivity at the Enterprise Data Forum.

Business Editors/High-Tech Writers

ADVISORY...for Tuesday (Nov. 4)

--(BUSINESS WIRE)

WHAT:          John Goodson, vice president of product operations for
               DataDirect Technologies, the leading provider of
               components for connecting software to data, will
               participate as an expert in the keynote presentation at
               the Enterprise Data Forum.  The panel discussion,
               "Database and Software Trends," will be chaired by Ken
               North, software consultant and author, and provide a
               forum to discuss the future of software, middleware,
               data access and databases.  An expert in advanced data
               connectivity technologies, Goodson has worked closely
               with Sun and Microsoft on the development and evolution
               of database connectivity standards, including J2EE,
               JDBC, ADO.NET, ODBC and ADO, and will offer counsel on
               how companies can best comply with these standards to
               turn data access into a software asset.

WHERE:         Enterprise Data Forum
               Hilton Philadelphia, Cherry Hill, N.J.

WHEN:          Tuesday, Nov. 4, 2003, 1:15 p.m.- 2:45 p.m. ET

ABOUT
DATADIRECT
TECHNOLOGIES:  DataDirect Technologies is the leading provider of
               components for connecting software to data and for XML
               query technology.  Using standards-based technology,
               DataDirect Technologies' components ensure consistent
               behavior and performance across diverse environments
               such as J2EE, .NET, Web and client/server.  With the
               most comprehensive support for ODBC, JDBC, ADO.NET and
               XML, DataDirect Technologies helps developers bring
               software to market faster by speeding development,
               integration and deployment.  For more information,
               please visit www.datadirect.com.

DataDirect Technologies is a trademark of DataDirect Technologies. JDBC is a registered trademark of Sun Microsystems, Inc. in the United States and other countries. DataDirect Technologies is independent of Sun Microsystems, Inc. All other trademarks are the property of their respective owners.