ADVISORY/DataDirect Technologies to Advise .NET Developers on ADO.NET Data Access Issues; Expert on Data Connectivity to Host Session at Microsoft Professional Developers Conference.

Business Editors/High-Tech Writers

ADVISORY...For Sunday (October 26)

Microsoft's Professional Developers Conference

--(BUSINESS WIRE)

DataDirect Technologies:

WHAT:           Rob Steward, DataDirect Technologies' Senior Program
                Manager for .NET and ODBC and a popular speaker at
                technical conferences, will host a session titled
                "Building .NET Applications for Enterprise Data
                Stores" at Microsoft's Professional Developers
                Conference.  This Birds-of-a-Feather session will
                provide a forum for understanding data access through
                ADO.NET.  Attendees will discuss issues such as the
                differences between managed and unmanaged code,
                connected and disconnected architectures, and how to
                maximize performance and interoperability across
                databases and providers.  Steward will provide
                guidelines and tips for optimizing data access and
                avoiding data connectivity problems with .NET.

                A committee consisting of International .NET
                Association (INETA) members and Microsoft employees
                selected this session for inclusion in the Microsoft
                Professional Developers Conference agenda.  The
                conference has proven very popular with developers and
                is sold out.

                DataDirect Technologies will be giving copies of their
                DataDirect Connect(R) for .NET Developers License free
                to conference attendees.

WHERE:          Microsoft Professional Developers Conference
                Los Angeles Convention Center, Los Angeles

WHEN:           Sunday, October 26, 8:00 p.m.-9:00 p.m. PT


ABOUT
DATADIRECT
TECHNOLOGIES:   DataDirect Technologies is the leading provider of
                components for connecting software to data and for XML
                query technology.  Using standards-based technology,
                DataDirect Technologies' components ensure consistent
                behavior and performance across diverse environments
                such as J2EE, .NET, Web, and client/server.  With the
                most comprehensive support for ODBC, JDBC, ADO.NET and
                XML, DataDirect Technologies helps developers bring
                software to market faster by speeding development,
                integration and deployment.  For more information,
                please visit www.datadirect.com.