ADVISORY/DIRECTV Launches Local Channels in 11 Previously Announced Markets; Second Group of Markets to Receive Local News, Weather and Sports Programming via DIRECTV June 10.

Entertainment Editors/Business Editors

ADVISORY...for Thursday (June 10)

--(BUSINESS WIRE)

WHAT:   Continuing its rollout of local channel markets following
        the successful launch last month of the DIRECTV 7S satellite,
        DIRECTV Inc. (NYSE:DTV), provider of the nation's leading
        digital multichannel television service, announced today that
        it will begin offering local broadcast channel service to 11
        previously announced designated market areas (DMAs), tomorrow.
        The addition of these new markets, and 13 markets launched
        last week, will bring the number of markets served with local
        channels by DIRECTV to 88.

WHERE:  The 11 new DIRECTV local channel markets are:

        Bakersfield, Calif.               Mobile, Ala.-Pensacola, Fla.
        Eugene, Ore.                      Portland-Auburn, Maine
        Fort Myers-Naples, Fla.           Santa Barbara, Calif.
        Harrisburg, Pa.                   Tulsa, Okla.
        Little Rock-Pine Bluff, Ark.      Wichita-Hutchinson, Kan.
        Madison, Wis.

WHEN:   Thursday, June 10, 2004