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ADVISORY/Countdown to "Rocket": Long-awaited Robotic Puppy to Touch Down At New York's Mars 2112; Buzz Aldrin and Celebrity Pups Will Greet Rocket.


Entertainment/Retail Editors

ADVISORY...Tues. (Sept. 26)

--(BUSINESS WIRE)

WHO/WHAT:

An elaborate countdown for the arrival of Rocket, Fisher-Price's new robotic puppy, will be held at Mars 2112. The dog "from-out of this world" will arrive, for the first time on Earth, in a rocketship and be welcomed by fellow astronaut Dr. Buzz Aldrin Colonel Buzz Aldrin, Sc.D (born January 20, 1930 as Edwin Eugene Aldrin, Jr.) is an American pilot and astronaut who was the Lunar Module Pilot on Apollo 11, the first lunar landing. . Rocket is the only techno-pet who actually listens and responds only to his owner's voice with life-like actions, emotions and sounds. As he "materializes" from within the 3D rocketship, Dr. Aldrin aldrin (ôl`drĭn): see insecticides.  will introduce Rocket to some of earth's most famous canines, including Maui who played the part of "Murray" from Mad About You, Plenty who played the part of "Toto" in Madison Square Madison Square is a neighborhood on the East Side of the New York City borough of Manhattan, centered on a 6.8 acre (2.75 Hectare) public park in the New York City borough of Manhattan, named for James Madison, fourth President of the United States and co-author of the United  Garden's Production of THE WIZARD OF OZ Wizard of Oz

reaches and departs from Oz in circus balloon. [Children’s Lit.: The Wonderful Wizard of Oz]

See : Ballooning


Wizard of Oz

false wizard takes up residence in Emerald City. [Am. Lit.
 and Cosmo who played the part of "Sandy" in the 20th Anniversary Broadway Production of ANNIE ANNIE Application of Neural Networks for Industry in Europe . Rocket will then travel to his second Earth destination, FAO FAO,
n See Food and Agriculture Organization.
 Schwarz, one of Earth's most famous toy stores!


WHERE/WHEN:
Tuesday, September 26:
----------------------
Mars 2112(a)                        FAO Schwarz
1633 Broadway @ 51st Street         767 Fifth Avenue
New York                            New York
Press Set up: 10:45                 12:00pm - 1:00pm
11:00am - 11:45am


ADDITIONAL BACKGROUND:

Fisher-Price is an expert at taking fun, grown-up grown-up  
adj.
1. Of, characteristic of, or intended for adults: grown-up movies; a grown-up discussion.

2.
 technology, and applying it to preschool toys. Who better, than Fisher-Price, to take the latest in robotic advancements to create the most life-like puppy that kids have ever seen. Advanced robotic technology creates life-like behavior - from the way this puppy walks, pants and sometimes scratches for fleas, right down to his expressive, big blue eyes Blue eyes are eyes that have blue irises (see eye color), and may also refer to:
  • IBM have a project named "BlueEyes" to develop computational devices that mimic perception.
  • Old blue eyes is also a common reference to Frank Sinatra and Sven-Göran Eriksson.
 that actually move. He'll come when he's called, "speak," beg, even stand on his head - anything for a treat.

PHOTO/INTERVIEW OPPORTUNITITES:
-- Rocket "Landing" via custom space rocket ship.

-- Dr. Buzz Aldrin: legendary astronaut and one of the first men to walk on the
moon.

-- Celebrity Canines Including:

-- Maui from Mad About You

-- Plenty from THE WIZARD OF OZ

-- Cosmo from ANNIE

-- Children playing with Rocket for the first time

-- FAO Schwarz store footage and product visuals


(a) Press Note: Limited space on TV riser. Please arrive early to

ensure your position on platform. Event begins promptly at 11:00

am.

GREAT VISUALS / PHOTO & INTERVIEW OPPORTUNITIES
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 21, 2000
Words:364
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