ADVISORY/Cool Products Expo 2006 at Stanford Business School.

STANFORD, Calif. -- Stanford Graduate School of Business:

WHAT:   Cool Products Expo 2006 at Stanford Graduate School of
        Business

        Introducing the Cool Products Expo, a showcase of companies
        and products at the intersection of manufacturing, design, and
        "coolness."  Be among the first to touch radically new
        products, and meet the industry pioneers making it happen.

        How do we define "cool"?
        -- Ready -- end user products, not components.
        -- Factor -- coolness is readily apparent, requires no
           explanation.
        -- Edge -- radically new, not just an improvement on an
           existing product.
        -- Function -- the essential combination of design and
           manufacturing.

WHEN:   Wednesday, April 26th, 12:00pm - 5:00 pm

WHERE:  McCaw Hall, Arrillaga Alumni Center
        326 Galvez Street
        Stanford University
        Stanford, CA 94305
        (At Galvez and Memorial Way)

WHO:    Among the many companies already confirmed this year: Ford
        Motor Company, Segway, Cirrus Design, Toyota, Spaceward
        Foundation, General Motors, Logitech, Boston Scientific, Palm,
        Dyson, OQO, Meebo.com, Airboard, Lunar Design, Dave's Gourmet,
        Frog Design, Atlas Snowshoe, Juniper Networks, Battlekits, MDG
        Tools, Oliso and more.

        Some particularly "cool"  products that will be showcased this
        year include GM's Saturn Sky concept, The Spaceward
        Foundation's Space Elevator, Cirrus' Airframe Parachute, and
        Toyota's personal mobility "i-unit" and "i-swing."

        Last year's Cool Products Expo 2005 was a great success,
        attracting an impressive roster of companies including General
        Motors, Lunar Design, Toyota, Honda, Gizmonics, Lightglove,
        FullPro Protective Gear and Zuca, as well as almost two
        thousand attendees consisting of Stanford MBA and Engineering
        students, faculty, and members of the Stanford community.
        Products showcased included some of the most innovative
        designs in the industry.  This year promises to be just as
        exciting.

        No registration required: Admission is free! Just swing by.

        For more information, visit
        http://coolproductexpo.stanford.edu

Prospective exhibitors: Contact David Abramson for details,
[e-mail]

Sponsored by the Stanford Graduate School of Business' Product Design
and Manufacturing Club and the Alliance for Innovative Manufacturing.