ADVISORY/Cool Products Expo 2003 at Stanford Graduate School of Business.

Business/Assignment Editors/Education Writers/High-Tech Writers

ADVISORY...for Wednesday (March 5)

--(BUSINESS WIRE)

Stanford Graduate School of Business

    WHAT:  Cool Products Expo 2003 at Stanford Graduate School of
           Business

           How do we define "cool"? *Ready--end user products, not
           components. *Factor--coolness is readily apparent,
           requires no explanation. *Edge--radically new, not just an
           improvement on an existing product. *Function--the
           essential combination of design and manufacturing.

           Introducing the Cool Products Expo, a showcase of companies
           and products at the intersection of manufacturing, design,
           and "coolness." Be among the first to touch radically new
           products, and meet the industry pioneers making it happen.

    WHEN:  Wednesday, March 5, 3:00-7:00 p.m.

    WHERE: McCaw Hall, Arrillaga Alumni Center
           Stanford, Calif.
           Corner of Galvez and Memorial Way

    WHO:   General Motors, Logitech, Lunar Design, Ford, Toyota,
           Trilogy Studios, REM Design, El Gato, Honda, Electrovaya,
           E Ink, GameReady, ZAP Electronic Cars and many more.

           Some of the many cool products to be demonstrated include:
           Electrovaya's Tablet PC, Logitech's IO Pen, Stanford
           Engineering Department's Hydrogen Scooter, GameReady's
           Injury Treatment Center, and Toyota's Hydrogen Cell Car.

           No registration required...just swing by!
           For more information, visit www.coolproductsexpo.com.

Sponsored by the Alliance for Innovative Manufacturing and the Stanford University Graduate School of Business