ADVISORY/Consumer Packaged Goods Executive / Analyst Teleconference.Business Editors ADVISORY...for Thursday Thursday: see week. (May 23) --(BUSINESS WIRE) Cap Gemini Gemini (jĕm`ənī, –nē) [Lat.,=the twins], northern constellation lying on the ecliptic (the sun's apparent path through the heavens) between Taurus and Cancer, N of Canis Minor; it is one of the constellations of the zodiac. Ernst & Young Assessing the industry in a down economy
WHAT: Leading consumer packaged goods industry experts
will convene to discuss critical issues affecting
CPG companies in an uncertain global economy. The
panelists will examine what works, and what doesn't
for CPG companies and discuss effective strategies
to become more relevant to today's changing
consumer. This 90-minute, live audiocast will be a
one-stop resource for media and other industry
participants. Note: A 30-minute Q&A will follow 60
minutes of panel presentations.
WHO: Fred Crawford: Executive Vice President, Consumer
Products Retail & Distribution, Cap Gemini Ernst &
Young. Mr. Crawford will moderate the panel and
reveal new research from global management consultant
Cap Gemini Ernst & Young, which shows that brand
manufacturers do not always speak the same language
as consumers. He will also suggest how successful
CPG companies can close the gap between what consumers
are expecting and what CPG companies deliver.
Christine Overby: CPG Analyst, Forrester Research.
Ms. Overby will discuss the growing challenges
consumer packaged goods companies face in an
industry where the traditional power dynamics
between CPG companies and retailers are dramatically
shifting.
Mark Baum: Executive Vice President, Grocery
Manufacturers of America. Mr. Baum will offer his
thoughts on how consumer products companies can
leverage the strength of their brands to increase
consumer loyalty.
Consumer products company CEO/senior executive
(TBA): This industry leader will provide analysis on
the current consumer packaged goods environment
including successful strategies his/her company has
implemented.
WHEN: THURSDAY, May 23 2002, 12:30 - 2:00 PM E.S.T.
|
|
||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion