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ADVISORY/Consumer Packaged Goods Executive / Analyst Teleconference.


Business Editors

ADVISORY...for Thursday Thursday: see week.  (May 23)

--(BUSINESS WIRE)

Cap Gemini Gemini (jĕm`ənī, –nē) [Lat.,=the twins], northern constellation lying on the ecliptic (the sun's apparent path through the heavens) between Taurus and Cancer, N of Canis Minor; it is one of the constellations of the zodiac.  Ernst & Young

Assessing the industry in a down economy


WHAT:       Leading consumer packaged goods industry experts
            will convene to discuss critical issues affecting
            CPG companies in an uncertain global economy. The
            panelists will examine what works, and what doesn't
            for CPG companies and discuss effective strategies
            to become more relevant to today's changing
            consumer. This 90-minute, live audiocast will be a
            one-stop resource for media and other industry
            participants. Note: A 30-minute Q&A will follow 60
            minutes of panel presentations.

WHO:        Fred Crawford:  Executive Vice President, Consumer
            Products Retail & Distribution, Cap Gemini Ernst &
            Young.  Mr. Crawford will moderate the panel and
            reveal new research from global management consultant
            Cap Gemini Ernst & Young, which shows that brand
            manufacturers do not always speak the same language
            as consumers. He will also suggest how successful
            CPG companies can close the gap between what consumers
            are expecting and what CPG companies deliver.

            Christine Overby:  CPG Analyst, Forrester Research.
            Ms. Overby will discuss the growing challenges
            consumer packaged goods companies face in an
            industry where the traditional power dynamics
            between CPG companies and retailers are dramatically
            shifting.

            Mark Baum:  Executive Vice President, Grocery
            Manufacturers of America.  Mr. Baum will offer his
            thoughts on how consumer products companies can
            leverage the strength of their brands to increase
            consumer loyalty.

            Consumer products company CEO/senior executive
            (TBA): This industry leader will provide analysis on
            the current consumer packaged goods environment
            including successful strategies his/her company has
            implemented.

WHEN:       THURSDAY, May 23 2002, 12:30 - 2:00 PM E.S.T.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 16, 2002
Words:266
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