ADVISORY/Communicating in Times of Crisis A Panel Discussion Presented by Public Relations Society of America.

News/Assignment Editors

ADVISORY...for Thursday (Oct. 18)

--(BUSINESS WIRE)

    WHAT: The events of the past few weeks have many public relations
          professionals wondering how, what, where and when to
          communicate during a crisis. This panel discussion will be
          lead by Public Relations Society of America (PRSA) National
          President, Kathy Lewton, APR, Fellow PRSA and will include
          three of Southern California's top crisis communications
          experts and public relations professionals. WHEN: Thursday,
          October 18, 2001 11:30 a.m. -- 1:30 p.m.

    WHO: Kathy Lewton, APR, Fellow PRSA -- National President of PRSA,
         Partner, S.V.P., Fleishman-Hillard/New York Ben Austin, City
         Attorney's Office, Former Deputy Mayor of Los Angeles Clara
         Potes-Fellow, Media Relations Manager -- Southern California
         Edison Rod Clayton, Managing Director -- Weber Shandwick
         Worldwide

    WHERE: Biltmore Hotel (inside Bernard's)
           506 South Grand Avenue
           Los Angeles, CA 90071
           213.624.1011

    COST: $35-Members, $40-non-members, and $27- young professionals

BACKGROUND:

This panel will discuss key elements to every crisis communications
plan and will answer questions regarding what every public relations
practitioner must know when it comes to preparing for and dealing with
crisis management.

Please RSVP no later than October 14th. Send your check in advance
to PRSA-LA, 11271 Ventura Blvd No. 514, Studio City, CA 91604, or by
calling 323/461-2372 with your Visa/MasterCard number by Noon on
Tuesday, October 16th. There is no refund for no shows or
cancellations received after that time. Self-parking is $8.00, and
Valet $12.00.