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ADVISORY/Columbia Sportswear Company Wishes ``MA Boyle'' a Happy 80th Birthday.


City Desks, Assignment & Business Editors

ADVISORY...for Friday (March 5)

--(BUSINESS WIRE)


                              MEDIA ALERT

    WHAT:  Forget the Oscars -- don't miss out on Portland's biggest
           party of the year! Bring your best singing voice and join
           Columbia Sportswear Company (Nasdaq:COLM) employees as
           they wish Mrs. Gert Boyle a Happy 80th Birthday at the
           Company's Portland, Oregon, headquarters on Friday,
           March 5. Known to most of us as the cantankerous Mother
           Boyle who demands quality and product perfection, this is
           surely a red carpet celebration you shouldn't miss!

    WHEN:  Friday, March 5, 2004
           2:30 p.m.

    WHERE: Columbia Sportswear Headquarters
           14375 NW Science Park Drive
           Portland, OR 97229
           (Cornell and Murray Hwy 26W -- Murray Road exit)

    WHO:   Mrs. Gert Boyle



ABOUT MRS MRS - Modifiable Representation System.

An integration of logic programming into Lisp.

["A Modifiable Representation System", M. Genesereth et al, HPP 80-22, CS Dept Stanford U 1980].
. BOYLE

The witty grandmother of five radiates an outspoken punch of determination that has transpired into a life full of accomplishments. Paving the way for future aspiring as·pire  
intr.v. as·pired, as·pir·ing, as·pires
1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom.

2.
 women, Mrs. Boyle fled Nazi Germany as a Jewish immigrant, learned English in just two weeks at age 13, and transformed a family-owned business from near bankruptcy into the largest seller of skiwear ski·wear  
n.
Clothing appropriate for various types of skiing.
 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  after experiencing the devastating dev·as·tate  
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.

2. To overwhelm; confound; stun: was devastated by the rude remark.
 loss of her husband. Acting as the head of the company during the 70s, when most prominent business officials were men, the Columbia Chairman currently stars as cantankerous can·tan·ker·ous  
adj.
1. Ill-tempered and quarrelsome; disagreeable: disliked her cantankerous landlord.

2.
 "Mother Boyle" who demands product perfection in the Company's unique and award-winning advertising campaign.

ABOUT COLUMBIA SPORTSWEAR Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon.  

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear please visit the Company's web site at www.columbia.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 3, 2004
Words:310
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