ADVISORY/Columbia Sportswear -- ``Mother Boyle'' Appears During the Winter Olympic Games for a Poster Signing.News Desk ADVISORY...For Saturday (Feb. 9) --(BUSINESS WIRE) WHO/WHAT: Gert Boyle, the spirited matriarch and chairwoman of the board of Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon. Company(R) is appearing for a poster signing during the Winter Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. at the Salt Lake City Galyan's Sports and Outdoor Adventure Store from 4 p.m.-5 p.m MST See micro systems technology. on Saturday, February 9, 2002. Mrs. Boyle is the center of Columbia's irreverent, award-winning advertising campaign as the cantankerous can·tan·ker·ous adj. 1. Ill-tempered and quarrelsome; disagreeable: disliked her cantankerous landlord. 2. "Mother Boyle," the overbearing taskmaster task·mas·ter n. 1. One who imposes tasks, especially burdensome or laborious ones. 2. A source of burden or responsibility: The profession of medicine is a stern taskmaster. who enforces Columbia's demanding quality standards. In addition to Mrs. Boyle's appearance at the Winter Olympic Games, Columbia Sportswear Company is outfitting the on-air talent, production crews and VIP corporate guests for NBC Sports (over 68,000 pieces of apparel provided), 500 Red Cross volunteers; and the staff and volunteers of the interactive exhibition, Discover Navajo: People of the Fourth World and its companion venue, the inter-tribal Festival of Nations. Moreover, many international teams, such as the Australian, Irish, US, and Brazilian Bobsledders have received apparel for the Winter Games. WHEN: Saturday, February 9, 2002 4 p.m. - 5 p.m. MST WHERE: Galyan's - The Gateway 41 South Rio Grande Salt Lake City UT (downtown) Across from the Salt Lake Ice Center (Delta Center) |
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