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ADVISORY/Cirrus Logic At CES 2003: the Top 5 Ways to Experience the Future of Consumer Electronics.


Business Editors & High Tech Writers

2003 International CES

ADVISORY... for Wednesday (Jan. 8)

--(BUSINESS WIRE)

Who:              Cirrus Logic, Inc. (Nasdaq:CRUS)

What:             See the latest in award-winning consumer digital
                  entertainment semiconductor technologies, and hear
                  insights from Cirrus executives as they examine the
                  future of consumer electronics technologies on two
                  CES panels.

When:             International Consumer Electronics Show (CES)
                  January 8 - 12, 2002 in Las Vegas.

Where:            1.  Innovations Press/Analyst Preview Reception and
                  Open House - Las Vegas Hilton, Innovations Booth
                  #55083, Wednesday, January 8th from 1:30 - 5:30 p.m.

                  2.  Digital Experience Media Reception - Mirage Hotel
                  Grand Ballroom - Wednesday, January 8th from 7:00 -
                  10:00 p.m.

                  3.  Las Vegas Convention Center - Cirrus Logic booth
                  #6049, Central Hall

                  4. Las Vegas Marriott Suites Hotel - More than 12
                  meeting and demo rooms featuring innovative Cirrus
                  technologies, including DVD recorder, PVR, connected
                  media and audio solutions (hotel located across from
                  the convention center; pre-arranged appointment
                  recommended.)

                  5.  Executive Speaking Engagements - CES/Tomorrow's
                  Technologies SuperSession:  Thursday, Jan. 9 from
                  1:30 - 3:00 p.m. David French, Cirrus Logic president
                  and CEO, will participate in this panel in the North
                  Hall, Room N257 of the Las Vegas Convention Center.

                  Digital Hollywood/Evolution of DVD Technology -
                  Saturday, Jan. 11 from 3:00 - 4:00 p.m. Terry
                  Leeder, Cirrus Logic Senior Vice President of Sales
                  and Marketing will participate in this panel in the
                  North Hall, Room N261 of the Las Vegas Convention
                  Center.


Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).

http://cirrus.com/.
 CES 2003 Product Announcements Include:
-- DVD +RW Recording Platform Solution: Cirrus' feature-rich and cost-effective DVD +RW recording platform solution is designed to help consumer electronics manufacturers accelerate widespread adoption of DVD +RW recording products.

-- New 6- and 8-Channel Surround Sound Codecs Cirrus' new highly integrated, cost-effective surround-sound codecs are designed to give OEMs a range of products that deliver multi-channel 192 kHz DVD-Audio capability while helping manufacturers accelerate time to market in a wide-range of digital consumer electronics market segments such as A/V receivers, DVD receivers, and home-theater systems as well as related markets such as automotive.


Cirrus Logic CES Innovations Award Winning Products Include:

-- EP7312-90 Processor: one of the world's fastest ARM-720T

embedded microprocessors Embedded microprocessors are essentially microprocessors that are used in everyday electronic devices, such as cellular telephones, household appliances, automobiles, or virtually any electronic device you could think of. , which enables manufacturers to

inexpensively develop portable and line-powered music players

that can record MP3 content while playing.

-- CS7410 Music Processor: a hardware/software solution optimized

for CD-based audio systems including portable CD players, boom

boxes, and bookshelf audio mini-systems. The CS7410 allows

consumer electronics manufacturers to create portable audio

players that retail at sub-$50 consumer price points and offer

almost a full day of compressed digital music per CD.

-- USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels.  2.0 Reference Design Chipset A group of chips designed to work as a unit to perform a function. For example, a modem chipset contains all the primary circuits for transmitting and receiving. A PC chipset provides the electronic interfaces between all subsystems (see PC chipset for illustration). : a third-generation

digital video recording reference design. The kit enables PC

manufacturers to quickly bring to market USB 2.0-based

peripherals that make it easy for consumers to record audio

and video content in real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  from any analog and/or digital

(DV) source, encode (1) To assign a code to represent data, such as a parts code. Contrast with decode.

(2) To convert from one format or signal to another. See codec and D/A converter.

(3) The term is sometimes erroneously used for "encrypt.
 it into MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 2 format, store it on a PC for

editing, and finally archive it onto DVD-Recordable media for

playback Playback could mean:
  • The re-playing of recorded media.
  • Gapless playback, the seamless playback of digital audio formats (i. e. ipods, mp3 players)
  • Playback singer, a practice in Bollywood musicals.
 in DVD-Video players or DVD-ROM DVD-ROM: see digital versatile disc.


A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc.
 drives.

To schedule an appointment at CES, contact: Bethanee Martin, (740) 973-3459 or bmartin@strategiccom.biz biz  
n. Informal
Business.


biz
Noun

Informal business

Noun 1.
 Jack Taylor
  • Jack Taylor (19th century baseball player) (1873-1900)
  • Jack Taylor (20th century baseball player) (1874-1938)
  • Jack Taylor (20th century English rugby union Captain)
  • Jack Taylor (footballer) (1914-1978), footballer and football manager
, (512) 694-4304 or jack.taylor@cirrus.com
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 2003
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