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ADVISORY/Christy Turlington Delivers Exclusive Video Message On Amazon.com.


Lifestyle Editors/Business Editors

ADVISORY...For Wednesday Wednesday: see week.  (April 14)

--(BUSINESS WIRE)


WHAT:   On the heels of the mahanuala launch, a new line of
        technically-focused yoga apparel, footwear and accessories
        from PUMA(R) and Christy Turlington Burns available online
        exclusively at Amazon.com, Amazon Services today unveiled a
        special video message from Christy Turlington Burns to Amazon
        customers.

        In the exclusive video message, recorded at the recent
        invitation-only mahanuala launch event in New York, Christy
        welcomes customers to the mahanuala boutique at Amazon.com
        (www.amazon.com/mahanuala) and shares the inspiration behind
        the mahanuala collection. In addition to the exclusive video
        message, the mahanuala boutique features yoga tips and
        insights from Christy, mahanuala's creative director.

WHY:    Christy Turlington Burns and PUMA have selected Amazon as the
        exclusive online sales channel for mahanuala so that women
        everywhere can easily find, discover and buy the complete line
        of mahanuala performance apparel and cover ups, footwear and
        accessories the Amazon way -- easy navigation, a single
        shopping cart, and ordering and payment information already on
        file.

WHEN:   Beginning today, Amazon customers who visit Amazon's Apparel
        & Accessories store can access Christy Turlington Burns'
        exclusive video message. As an added bonus, PUMA is offering
        free shipping on all mahanuala orders on the Amazon Apparel
        store through the end of April. PUMA will also be donating 2%
        of the proceeds from the first month of mahanuala sales on
        Amazon to benefit Tibet House US. Tibet House is an
        organization dedicated to the proposition that the wisdom and
        arts of all human civilizations vitally enrich the emerging
        global culture.

WHERE:  To view this exclusive video message from Christy Turlington
        Burns, go to www.amazon.com/apparel.


For more information or to arrange an interview, contact: Amazon Amazon, in Greek mythology
Amazon (ăm`əzŏn), in Greek mythology, one of a tribe of warlike women who lived in Asia Minor.
 Services Media Relations, 206-266-7180

About Christy Turlington Christy Nicole Turlington (born January 2, 1969 in Walnut Creek, California) is an American supermodel best known for representing Calvin Klein fragrances since 1987. She grew up in Danville, California, with a British commercial pilot father and Salvadoran flight attendant mother  Burns

Entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. , anti-smoking activist and fashion icon, Christy Turlington Burns is widely recognized as a prominent voice for yoga yoga (yō`gə) [Skt.,=union], general term for spiritual disciplines in Hinduism, Buddhism, and throughout S Asia that are directed toward attaining higher consciousness and liberation from ignorance, suffering, and rebirth.  and a healthier way of life. Christy's long term interest in yoga has culminated in the creation of a number of successful businesses -- nuala (a lifestyle apparel brand), mahanuala (technically focused yoga apparel) and Sundari Sundari or Sundari Nanda was the younger step sister of Buddha and sister of Nanda. She was the child of King Suddhodana and Buddha's aunt Maha Pajapati Gotami. She became an Arahant Links
[1]
 (an ayurvedic skincare company). She is the author of the best selling book Living Yoga: Creating A Life Practice.

About PUMA

PUMA(R) is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). , apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach Coordinates:  Herzogenaurach is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is well known for being the home of the sportings good companies Adidas and Puma. , Germany Germany (jûr`mənē), Ger. Deutschland, officially Federal Republic of Germany, republic (2005 est. pop. 82,431,000), 137,699 sq mi (356,733 sq km).  in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com.

About Amazon's Apparel & Accessories Store

Launched in November November: see month.  2002, Amazon's Apparel & Accessories store (www.amazon.com/apparel) provides the easiest way for customers to find, discover and buy apparel and accessories from more 2,000 brands -- with easy navigation, a single shopping cart, customer reviews, detailed product photos, and other helpful information -- in one convenient destination.

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new and used items in categories such as health and personal care, jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, kids and baby, and home and garden.

Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca.

About Amazon Services, Inc

Amazon Services is a subsidiary of Amazon.com, Inc created in order to make the technology and services that power Amazon.com available to retailers seeking a world-class, cost effective e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  offering to their customers. Amazon Services offers its merchant partners use of Amazon's leading e-commerce Web site technology, best-in-class fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 and customer service, and access to tens of millions of visitors per month. The creation of Amazon Services now allows the company to focus additional resources on helping more retailers.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 14, 2004
Words:698
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