ADVISORY/Chordiant Software and Priceline.com present: `Making Money from Customer Interaction Systems'; Priceline.com - A CRM Success Story;.Business & Technology Editors, Assignment Editors ADVISORY...for Wednesday Wednesday: see week. (Nov. 14) CUPERTINO Cu·per·ti·no A city of western California west of San Jose. It has an electronics industry. Population: 50,000. , Calif.--(BUSINESS WIRE) Chordiant Software (Nasdaq:CHRD CHRD Color High Resolution Display ): -0-
To: Industry analysts; tech editors; consumer editors; business
editors
Who: Chordiant Software and Priceline.com
What: A 45-minute Web presentation by Priceline.com CIO Ron Rose:
Priceline.com - CRM and ROI "Making Money from Customer
Interaction Systems"
When: Wednesday, November 14, 2001
Live Broadcast New York: 2:00 p.m.
Los Angeles: 11:00 a.m.
Playback Anytime after the live presentation
FREE REGISTRATION: http://www.chordiant.com/webcast
Why: In one year, Priceline.com cut operating expenses almost 16
percent, expanded its customer base and dramatically
increased business from repeat customers. In the second
quarter, Priceline added more than 1 million new customers,
bringing its total customer base to 10.9 million. Repeat
business was a record 61 percent, substantially higher than
the 39 percent last year. These gains were achieved using
Chordiant's Campaign Management solution - Marketing
Director
Following the presentation you'll be able to ask Rose questions about the presentation or your own CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. initiatives. Rose guarantees you will leave this session with information you can immediately use, including: -- Benefits and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of campaign automation -- How to get the most from your campaign automation tools -- What to look for when selecting marketing automation technologies FREE REGISTRATION: http://www.chordiant.com/webcast Registration for this webcast will close November 13 at noon EST EST electroshock therapy. EST abbr. electroshock therapy . Please feel free to forward this invitation to colleagues in e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. and Web marketing that you believe will be interested in this presentation. |
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